Get Real is a workout for teens presented by the INSANITY master, Shaun T. With excellent music and fun dance steps, your kids won’t even feel like they’re working out!
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There are not many companies these days that can do $400 million in sales and remain relatively anonymous.
Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.
Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.
Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.
Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.
What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.
It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.
Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.
“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”
Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.
And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.
“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”
While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.
“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”
By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.
You’ll dance and sweat to some of the hottest hits of all time like “Holiday,” “I’m Coming Out,” “I Love Rock N’ Roll,” and more!
Get Rockin Results with 5 Rockin’ workouts!
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Insanity Workout Tips & Tricks
Here it is! What you have been waiting for INSANITY WORKOUT FREE TIPS!
I wanted to pass along these INSANITY WORKOUT FREE TIPS to you to ensure you get the maximum results you want!
1. GET YOUR MIND RIGHT
Before the first bead of sweat ever drops from you body, you must prepare your mind for your next 60 days. You need to decide right now that you are in this for the full two months. It doesn’t seem like a long time, but you would be shocked the number of people I talk to who quit in the first week.
Things to wrap your head around before starting INSANITY:
2. FORM IS KING
FORM OVER SPEED! Insanity is a rare workout. There isn’t a slow intro to let your body warm up. It comes out of the gate fast and furiously. It’s easy to get caught up in the excitement and adrenaline Shaun T gives off. You feel like you need to keep up with everyone in the DVD. Let me let you in on a little secret. Most of the people in that video had 60 days to train with Shaun T in preparation to shoot the DVDs. If that group of fitness professionals needed 60 days to be ready, don’t feel bad when you aren’t at their level on day one.
If you are really serious about performing at your max and avoiding injury then WATCH the workout before you do it. That way you can see the progressions and pay close attention to Shaun T’s form. Let’s face it; once the workout starts, we are so busy trying to keep up that exercise form is the first thing to be compromised. And when you compromise form- BAM – that is when you get injured and can’t workout at all. No one wants that, do they?
3. PACE YOURSELF
This goes hand in hand with #2. Even though at times you may think otherwise, Shaun T cannot see you through your TV screen. He is not going to jump through the screen and yell at you if your pace is half of the Insanity cast members. Your body will actually get BETTER RESULTS at a slower pace if you master perfect form!
When you go faster than you should, you leave yourself open for injuries, discouragement, frustration, and getting light headed. No one wants that!
4. FUEL YOUR BODY PROPERLY
Yes, there is a Nutrition Guide that comes with your Insanity DVDs! It amazes me how many people want to just jump into the workouts without paying any attention to how to eat during INSANITY.
You probably bought INSANITY because you wanted to look like the success stories on the infomercial or to have abs like Shaun T. Well let me let you in on a little secret: They didn’t get bodies like that eating whatever they wanted to.
Or even worse – many people are not eating enough! There was as much time and effort put into the nutrition guide as there was in creating the workouts.
It’s only 60 days! Don’t you want to give yourself the best chance to get the ultimate results from your investment?
Some people are surprised how much food they are asked to eat, but keep this in mind: You are training like an athlete, so you have to fuel your body like an athlete. INSANITY is not a program to be done without the proper fuel.
In addition to the food guide there are 2 things I recommend you use DAILY during your INSANITY Workouts:
5. FIND AN ACCOUNTABILTY PARTNER
The number 5 INSANITY WORKOUT FREE TIP probably should have been #1. Too many people try to jump into this routine by themselves without any support or encouragement. Doing INSANITY is a huge life changer. (It’s not like adding an evening walk around the block to your routine).
What happens when you hit the first roadblock? What do you do when you skip a day? What is the best way to find motivation on the days you don’t feel like working out? Are there options that can be substitutes for what is in the nutrition guide if I have allergies or food sensitivities?
Wouldn’t it be much easier to work with someone that knows the answers to all these questions? I have always had someone to be accountable to. They would pat me on the back or kick me in the butt – depending on what I needed that day. I have always been very thankful for the different ‘coaches’ I have had in my life.
Don’t make the mistake of trying to tackle INSANITY alone! If you are lacking support, encouragement, and an expert to help then I invite you to CLICK HERE TO CONTACT ME
. I am happy to help!
Congratulations on taking a huge step to improve your health and fitness. Your life will be completely changed your life IF you follow these simple INSANITY WORKOUT FREE TIPS.
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In this thing together – Hank
Shaun T, creator of the best-selling Hip Hop Abs®, has helped millions get flat abs without a sit-up or crunch… Now he’s back with a revolutionary new program to burn the fat off your ENTIRE body! You’ll feel like you’re center stage in Shaun’s live rock show, where there’s even a live audience to cheer you on. You’ll dance and sweat to some of the hottest hits of all time like “Holiday,” “I’m Coming Out,” “I Love Rock N’ Roll,” and more! Get fit and party off the pounds! Perfect for all levels of fitness!
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