Pop Goes the Diet—The Worst Food in the World

Soda
Since all great things come in threes (or is it celebrity deaths?), we’re going to complete our sugar trilogy with a look at the worst food in the world: soda pop. Forget about brands; whether it’s Coke, Dr. Pepper, or even Hansen’s Natural, it’s all junk. There are different degrees of “junkiness,” but this is Nutrition 911, so we’re sticking with the bird’s-eye perspective. The taste might make you happy, but from a nutritional point of view, soda’s only place in the world is to make people fat, sick, and unhappy.

Alarming statistics
In America, we drink a lot of cola (or “un-cola”). A lot. On average, we each drank 52.4 gallons in 2005, and this figure includes infants, healthy folks, prisoners, etc., meaning that the average soda drinker actually gulps (their word) more than this. Carbonated soft drinks are the biggest single caloric source in the American diet. Teenagers in particular are hooked on the stuff and get an average of 13 percent of their daily calories from “pop.” If this doesn’t scare you, it should. In terms of sheer amount, these statistics could be alarming if it were any one food. A proper diet should have some balance and diversity. And soda pop is the antithesis of “any food.” It’s bad food.

“Empty calories”
We use the term “empty calories” for foods like soda that have no place in a nutritious diet. This term is ridiculously misleading. The calories in soda are far from empty. Most of them come from sugar. In the U.S., it’s nearly always high fructose corn syrup, the cheapest, most processed sugar on the market. Other ingredients include caffeine, various phosphates and acids, and artificial colorings. We’ll get to their effects on the human body in a minute, but first, let’s stick to the simple stuff. Per day, the average teenager consumes between 10 and 15 teaspoons of refined sugar via soda—which, according to government standards, is about their daily requirement for all foods. This means that for the average teenager, his or her soda consumption virtually eliminates his or her chances of eating a balanced diet. There’s nothing empty about that.

Weird science
The soda companies are a marketing juggernaut. They spend roughly $700 million a year on media advertising alone—not to mention hundreds of millions more sponsoring events, athletes, musicians, and such. This volume of cash makes it difficult for consumers to avoid them, by design. To avoid the temptation to drink Coke, you’ve got to be highly principled or living in the middle of the jungle. And even then, well, I once happened upon a soda vending machine halfway up Mount Yarigatake in the Japanese Alps, and a friend traveling in Guatemala found Coke in a rural area that didn’t have running water. Let’s just say that soda companies are going to continue making it easy for you to find the stuff. This type of marketing machine won’t go away quietly. With the stats listed above, you could certainly put two and two together and link soda companies to the childhood (and adult) obesity epidemic that is arguably the world’s most serious health crisis. Yet, while researching this article, I came across a widely published “study” stating that “soft drink consumption has no effect on childhood obesity.” Suspicious from the get-go (the word “no” being a huge red flag), it didn’t take me long to find this statement: “The research paper was supported by an unrestricted gift from the American Beverage Association.” Bingo. Remember those Philip Morris tobacco “studies” that promised a long and healthy life from chain smoking?

What makes it so bad?
Besides the simple caloric trade-off, sodas are formulated to give you a rush. The sugar is mixed with phosphates designed to speed it into your system. It’s so good, in fact, that many cyclists prefer Coca-Cola to specific sports food when they need a sugar rush near the end of races. And while a sugar rush is a good thing when you’re trying to exceed your anaerobic threshold and you’re out of blood glycogen (never mind if you don’t know what this is), it’s a bad thing whenever you’re not, which even for a competitive cyclist is 99.9 percent of the time.

Beyond the simple sugar rush, these acids and phosphates alter your body’s pH levels and inhibit the absorption of other nutrients. Then there are the effects of certain artificial coloring agents. For example, yellow #5, commonly used in soft drinks, has been linked to attention deficit disorder, hives, asthma, and other allergic reactions in some children.

Then there is the nutrient trade-off to consider. A person who drinks one Big Gulp per day must go to great lengths to maintain a balanced diet. Otherwise, he or she will almost certainly be deficient in numerous vitamins, minerals, dietary fiber, and essential fatty or amino acids—none of which is found in soda. For this reason, soda is often linked to type 2 diabetes, osteoporosis, dental erosion, and a higher risk of kidney stones and heart disease. And that’s just a start. There’s plenty of less scientific data linking soda to poor scholastic habits, which we’ll get to in a later class.

Diet sodas and juices
In an attempt to become thought of as healthier, soda companies have diversified into non-carbonated beverages and diet sodas. While these are an improvement in some ways, they are hardly a solution to the problem. First off, most juices and other caloric non-soda alternatives are mainly just sugar and water without the carbonation. A quick label comparison between a commercial orange juice and a Mountain Dew would show a similar “bottom line” with regards to calories and sugar. The only improvement would be the lack of the non-caloric offenders. But that’s no small matter, as the true effects of these ingredients have not been thoroughly studied. Despite their no-calorie status, diet sodas have been linked to assorted illnesses. Recent studies have backed up my more anecdotal evidence that I’ve yet to have a client not lose weight by kicking diet soda. Granted, all of my clients drank an excessive amount, but regardless, there is little doubt that the pH balance of diet sodas hinders the body’s ability to absorb nutrients, and that just may be the tip of the non-caloric iceberg.

A large-scale study in 2007 showed that men and women who had more than one diet soda a day were 31 percent more likely to be obese and 25 percent more likely to have both high triglycerides and blood sugar, and they had a 50 percent greater risk of developing metabolic syndrome. Never mind if you don’t know what metabolic syndrome is. Just trust me when I tell you that you don’t want it.

How can you help?
In my world, soft drinks would come with the same type of regulatory language as cigarettes and booze, at least. Actually, in my world, we’d all be educated and wouldn’t require this language at all, but that’s Politics 911, not Nutrition 911. Anyway, here are five ways you can help educate the public about the dangers of soda, according to the Center for Science in the Public Interest. Contact your local government officials and/or the Food and Drug Administration (FDA) and suggest that:
1. National and local governments should require chain restaurants to declare the calorie content of soft drinks and all other items on menus and menu boards.
2. The FDA should require labels on non-diet soft drinks to state that frequent consumption of those drinks promotes obesity, diabetes, tooth decay, osteoporosis, and other health problems.
3. Local, state, and federal governments should provide water fountains in schools, government buildings, parks, and other public spaces.
4. School systems and other organizations catering to children should stop selling soft drinks (as well as candy and other junk foods) in hallways, shops, and cafeterias.
5. State and local governments should consider levying small taxes on soft drinks, with the revenues earmarked for promoting health and fitness. A national 2-cent tax on a can of soda pop would raise $3 billion annually.

Are you scared yet? You should be. Or you could just stop drinking soda. Sounds so simple, doesn’t it?

What Happens to Our Brains During Exercise (and Why it Makes Us Happier)

What Happens to Our Brains During Exercise (and Why it Makes Us Happier)Most of us are aware of what happens to the body when we exercise. We build more muscle or more stamina. We feel how daily activities like climbing stairs becomes easier if we exercise regularly. When it comes to our brain and mood though, the connection isn’t so clear. Leo Widrich, co-founder of social media sharing app Buffer, set out to uncover the connection between feeling happy and exercising regularly.
What triggers happiness in our brain when we exercise?

“Yes, yes, I know all about it, that’s the thing with the endorphins, that makes you feel good and why we should exercise and stuff, right?” is what I can hear myself say to someone bringing this up. I would pick up things here and there, yet really digging into the connection of exercise and how it effects us has never been something I’ve done. The line around our “endorphins are released” is more something I throw around to sound smart, without really knowing what it means.

Here is what actually happens:

If you start exercising, your brain recognizes this as a moment of stress. As your heart pressure increases, the brain thinks you are either fighting the enemy or fleeing from it. To protect yourself and your brain from stress, you release a protein called BDNF (Brain-Derived Neurotrophic Factor). This BDNF has a protective and also reparative element to your memory neurons and acts as a reset switch. That’s why we often feel so at ease and like things are clear after exercising.

At the same time, endorphins, another chemical to fight stress, are released in your brain. Your endorphins main purpose are this, writes researcher MK McGovern:

“These endorphins tend to minimize the discomfort of exercise, block the feeling of pain, and are even associated with a feeling of euphoria.”

There is a lot going on inside our brain and it is oftentimes a lot more active than when we are just sitting down or actually concentrating mentally:


So, BDNF and endorphins are the reasons exercise makes us feel so good. The somewhat scary part is that they have a very similar and addictive behavior like morphine, heroin, or nicotine. The only difference? Well, it’s actually good for us.

Don’t do more, but focus on when

Now here is where it all gets interesting. We know the basic foundations of why exercising makes us happy and what happens inside our brain cells. The most important part to uncover now is, of how we can trigger this in an optimal and longer lasting way?

A recent study from Penn State shed some light on the matter and the results are more than surprising. They found that to be more productive and happier on a given work day, it doesn’t matter so much, if you work-out regularly, that you haven’t worked out on that particular day:

“Those who had exercised during the preceding month but not on the day of testing generally did better on the memory test than those who had been sedentary, but did not perform nearly as well as those who had worked out that morning.”

New York Times bestselling author Gretchen Reynolds wrote a whole book about the subject matter called The First 20 Minutes. To get the highest level of happiness and benefits for health, the key is not to become a professional athlete. On the contrary, a much smaller amount is needed to reach the level where happiness and productivity in every day life peaks:

“The first 20 minutes of moving around, if someone has been really sedentary, provide most of the health benefits. You get prolonged life, reduced disease risk – all of those things come in in the first 20 minutes of being active.”

So really, you can relax and don’t have to be on the lookout for the next killer work out. All you have to do is get a focused 20 minutes in to get the full happiness boost every day:

“On exercise days, people’s mood significantly improved after exercising. Mood stayed about the same on days they didn’t, with the exception of people’s sense of calm which deteriorated.”(University of Bristol)

Make it a habit

Starting to exercise regularly or even daily is still easier said than done. At end of the day, there is quite a lot of focus required to get into the habit of exercising daily. The most important part to note is that exercise is a keystone habit. This means that daily exercise can pave the way not only for happiness, but also growth in all other areas of your life.

In a recent post from my colleague Joel, he wrote about the power of daily exercise for his every day life. Coincidentally, he follows the above rules very accurately and exercises daily before doing anything else. He writes:

“By 9:30am, I’ve done an hour of coding on the most important task I have right now on Buffer, I’ve been to the gym and had a great session, and I’ve done 30 minutes of emails. It’s only 9:30am and I’ve already succeeded, and I feel fantastic.”

I’ve spoken lots to Joel about his habit of exercising and here are some of the most important things to do in order to set yourself up for success and make your daily exercise fun:

  • Put your gym clothes right over your alarm clock or phone when you go to bed: This technique sounds rather simple, but has been one of the most powerful ones. If you put everything the way you want it for the gym before you go to sleep and put your alarm under your gym clothes, you will have a much easier time to convince yourself to put your gym clothes on.
  • Track your exercises and log them at the same time after every exercise: When you try to exercise regularly, the key is to make it a habit. One way to achieve this is to create a so called “reward”, that will remind you of the good feelings you get from exercising. In our big list of top web apps, we have a full section on fitness apps that might be handy. Try out Fitocracy or RunKeeper to log your work outs. Try to have a very clear logging process in place. Log your work out just before you go into the shower or exactly when you walk out of the gym.
  • Think about starting small and then start even smaller: Here is a little secret. When I first started exercising, I did it with 5 minutes per day, 3 times a week. Can you imagine that? 5 minutes of timed exercise, 3 times a week? That’s nothing you might be thinking. And you are right, because the task is so easy and anyone can succeed with it, you can really start to make a habit out of it. Try no more than 5 or 10 minutes if you are getting started.

The highest level of happiness happens at the beginning

As a quick last fact, exercise, the increase of the BDNF proteins in your brain acts as a mood enhancer. The effects are similar to drug addiction one study found. So when you start exercising, the feeling of euphoria is the highest:

“The release of endorphins has an addictive effect, and more exercise is needed to achieve the same level of euphoria over time.” (McGovern)

So, if you have never exercised before (or not for a long time), your happiness gains will be the highest if you start now.

Interview with Darin Olien, The Inspiring Ingredient Hunter

Interview with Darin Olien, The Inspiring Ingredient HunterDarin Olien founded Darin’s Naturals in 2005 as a means to integrate the numerous concepts related to health, nutrition, and exercise gained while acquiring a BA in Exercise Physiology/Nutrition, an MA in Psychology, and over a decade of experience working in several health-based industries.

Since 2005, Darin has traveled the planet on behalf of Darin’s Naturals, discovering new and underutilized herbs, superfood, and medicinal plants. Darin’s complete immersion in the indigenous cultures found across the globe have helped to expand his knowledge as a formulator and environmental initiator.

In 2006, Darin began working with Beachbody, in Santa Monica, California, to formulate the now popular whole food supplement, Shakeology.

Christine Christensen had the awesome opportunity to sit down with Darin recently to discuss the fabulous wonders of superfoods and intuition, both of which Darin is a very well versed.

Christine: I was first introduced to your work from the recent O Magazine. I was so excited when I opened it. I just saw these really amazing pictures of you with amazing super foods & herbs. Something inside of me just said, “ I need to interview this amazing person.”

Darin: It’s all about following the knowing, isn’t it?

Christine: Yeah, it seems like you kind of just of follow what you’re lead to do. So let’s talk about your journey. It seems that you have had quite the beautiful adventure. Can you tell us how it all began and how you’ve come to be a world traveler?

Darin: Sure. Well you know, being a Mid-Western, Minnesota-born kid, I grew up in a small town and played conventional sports and loved it for what it was. I went on to play college football, and my sophomore year, I was starting lineup. I was so excited, but during the second game I went down with a back injury. In that moment it was this boyhood dream that came crashing to an end. That spun me into what I would call a depression. It just threw everything off. You know, you have a certain plan, a certain idea, you’re young, and you’re doing what you want to do, or so you think. When that happened, I had to stop playing and I went to the conventional methods of physical therapy and doctors and all of that stuff. It wasn’t actually getting me on the field. Again, I was going back to what I wanted, what I thought I wanted to do. So I decided to basically come to the understanding that it wasn’t happening and when that wasn’t happening and I had to sit with that. It brought me one of the greatest epiphanies. I was always very physical and I was always fascinated with the body. Recognizing this, I made the decision in my mind that other people couldn’t fix the injury for me. So I thought, I’m going to take this on. I transferred schools, I transferred majors. I studied exercise physiology and nutrition. It opened me up to that fascinating world and I basically healed myself. From that moment, it’s been a forever growing curiosity – every day. It hasn’t stopped. I did physical therapies professionally for years. I worked individually with hundreds of people—athletes and celebrities.

Christine: So you have worked from the other side of physical therapy?

Darin: Yeah, because that personal experience is so powerful. You learn about yourself and you learn about nutrition and physiology and power of choice and all of that stuff. In working with all these hundreds of people, I then became completely fascinated with, as I called it then, the psychology of it all. I could go through the methodologies of things, but yet, the outcomes weren’t the same. It became increasingly obvious to me that there were a ton of X factors happening.

Christine: Yes, we are all very intricately unique to our own personal journey and challenges.

Darin: I then started asking questions and started getting more curious about the inner working of mind, body, and spirit.

Christine: Are those the X factors that you feel contribute to someone’s recuperation time after an injury?

Darin: Yeah. I think it’s what you call the deep voice within all of us that knows what to do on our next action. It’s our intuition. It’s such a feather touch and it’s so easy to blow off. The courage of saying yes to it, I think it’s a growing muscle and every time you say yes to it, it grows.

Christine: Absolutely.

Darin: Almost like the universe is smiling to you and saying ‘oh you got that? Here’s a little more.’

Christine: (laughs) Yeah. And if you pay attention, you can actually hear them kind of applauding on the other side, like: ‘Hey, you actually picked up on it or you actually listened to it.’

Darin: Yeah. I mean, you know, then it comes down to receiving. You just said yes to that so then you’re in a position to receive more of what the energies of the universe have to give. I think that is maybe one of the greatest muscles I am willing to work. I never at three years old said I’m going to go around the world and hang with indigenous people and find superfood, and I now do that.

Christine: Yes, it is such a blessing to follow that guidance.

Darin: I think the greatest blessing for me in my life has always been the willingness to take what I thought of in the moment as the spark of my heart and do it full on, and then I opened that door. I only could open that door with saying yes to whatever was in front of me and over time just led me to the expansion of what I could never put as a goal.

Christine: Absolutely, every little step adds up to something greater.

Darin: That always blows my mind in terms of “how did I end up here?” It’s a series of choices rather than the singularity of a goal or a singularity of one choice. It’s in the act of showing up every day. When you show up every day… all of those choices lead up to either living a fulfilling life or a very unfulfilling life.

Christine: Yes, and being in the spirit of giving, the goal of being to continuously give so that you then can be led to the next step. It seems like that’s part of your mantra.

Darin: Yeah, I never set out to give. I only set out to answer the call deep, deep, deep within and it just so happens that that call always has had a giving to it.

Christine: It does seem to have that essence to it. With all of the projects that you’re involved in it’s really amazing how you are bringing so many different communities and ingredients and experiences together for film, for consumption and then also for publication. You are just on every level reaching out and creating this community.

Darin: When something hits me and I’m inspired by it and impregnated with the passion of it, there’s no choice at that point. Because I’ve said yes to that so often, it makes itself known so often.

Christine: Yes, it definitely begins to grow, once we begin to follow our guidance, it grows.

Darin: So you know, it’s like okay, let’s do it. Who would have thought I’d be doing a film on the country of Bhutan? Middle of the Himalayas. I never set out to be a documentary film person. Who would have thought I’d be running to Africa and helping the kids at school and hospitals get clean water? How did that happen? How did I end up finding certain foods and indigenous plants that have been forgotten for centuries? I’ve been in the position to get those to people here in the West for the first time. I mean, it’s just when I have someone in the middle of nowhere saying you’re the first person to ever ask these questions here in this position, to me it’s as baffling as someone else hearing it. I think that most people have an idea in their head that everything should have already been discovered by now.

Christine: How did that experience influence what you have created?

Darin: I think that got me basically to the first formulation I started doing. It was like, well, I don’t know why people are taking this left turn on these formulas and why wouldn’t they use this? And I just came to realize that, hey, they don’t know, maybe they’re not exposed to it, or see it. They just don’t have the awareness of it.

Christine: It’s like the grand illusion that everything has already been explored or already experienced or shared. Often people comment that your lifestyle seems like such an unreachable goal, for them. ‘Look at what he does for a living. Look at what an amazing life he’s created.’ And somewhere within there, there is the essence of ‘that’s something he’s done but I can’t do that for myself’ – which as you know, really, isn’t the truth. What would you say to that? What’s the first step in creating that kind of life that you’ve created?

Darin: Yeah. It is a great one and I love to try to dispel that because you know, as radical, deep, and as weird as it may sound, it’s those little things that ignite you. You don’t know where that’s going to go. That thing could be to read that book that you’ve been pushing off or call that person that you’ve been wanting to call, or call that university and find out about that class that you’ve been wanting to take for 10 years. I didn’t just show up and all of a sudden I get to travel around the world to all these places. It doesn’t show up like that.

Christine: Right.

Darin: It’s an illusion, like you said. When you have the willingness to say, “Yes” to every little thing you desire, because as you are involved in a holistic view of the world in what you do, you have to honor that. Any one blow- off, at any level is a blow-off to the entire level. It’s the entire being. I mean mentally, physically, emotionally, spiritually, financially, you name it. There is no separation. If we don’t honor all of that and everything that is who we are, what we want, you know, maybe in their heart, someone does want to be a movie star. It could be. Don’t blow that off. With that said, also don’t get fixed on what that is or how it looks.

Christine: Yes, don’t become fixed on the outcome.

Darin: Understand the essence of it. Because the essence could be clouded. It could be clouded into the conclusion of what you think it is, but maybe the spirit of that person has something to express, has something to ignite in the world and a voice and share. If you get caught into concluding that ‘I’m supposed to be a movie star’, then you’re going to fall into the category of what it takes to create a movie star and it has nothing to do with the spirit trying to get out and come through you and ignite your life.

Christine: Yeah, the experience that is wanting to be born of you.

Darin: I think one of the greatest things that I practice is completely letting go of those outcomes and going back into question, using question as the source of creation. It can be as simple as, “Hey what would it take to find the greatest cacao source in the world?” I’m not in conclusion, I’m in question, and that moves energy. Right? Now, I’m completely open to whatever answers come in instantaneously and what’s coming in a year from now.

Christine: Right. It’s the curiosity that sparks.

Darin: That curiosity and consciousness. They are not separate.

Christine: Yeah. Absolutely. And when you become curious about something and actually one of the major things that I teach my students is that when you become curious, you don’t have to be right or wrong, you don’t have to be attached to the outcome. You can just be curious about what this is or how I could do this or what that would feel like.

Darin: Yeah, and that’s a constant question. Hey, what about this? Hey, let’s check this out. Hey, is that the case?

Christine: Yeah. Exactly. It makes it playful and not so serious or scary.

Darin: Exactly.

Christine: You follow what’s in front of you as the next step. In fact, I believe you’ve created a production company. Was that also born of this moment to moment inspiration?

Darin: Yeah. I mean I’ve created it based on putting some things together and doing some documentaries for sure.

Christine: Right and so I’m sure, the idea of starting your production company was not in order to become the creator of that organization. It was more because it served the purpose of whatever it was that you were working on at the moment.

Darin: Bingo. And that’s a huge point. It’s like okay, cool. I didn’t see the calling of a documentary but what is it going to take for this to get out? So we’ll create a film and get the people that can help out.

Christine: It really speaks to that seeking and collaborative nature. It seems that you have a way of creating community wherever you are with the people around you and beginning something that can really open people’s minds and their eyes to some really, really interesting things. Can we discuss some of the projects you have done? For example your documentary on the Wild Horses, entitled, “The American Wild Horse.”

Darin: A buddy of mine, James Kleinert who created the film, has been working with the natives throughout the Dakotas and natives throughout the US for over a decade and has done many documentaries. He fell upon and became aware of the wild horse Bureau of Land Management Turmoil in the southwestern United States. Over the last seven or eight years in filming this, he quickly learned that there was a lot of stuff going on behind the scenes, including the reason behind the slaughter and the elimination of one of the greatest symbols of the US, the wild horses. James is such a dear man and he’s like a walking heart of a guy, he’s the lifeblood of that project and doing everything he can to save these horses. There’s a lot of mining that he’s now been exposing as the true genesis for why the Bureau of Land Management is eradicating these horses. He’s really done some gnarly stuff. He’s followed semi’s that were supposed to go somewhere and he saw them slaughter beautiful, beautiful horses, incredible animals. He’s lived on nothing in order to help save these beautiful animals.

So you know, my family is from the Dakotas. My family has been connected to horses. Being a kid I loved wild creatures. I just had to try to do anything I could to raise the awareness. I mean when I first saw the film, it was crushing to see what was actually going on, but it’s virtually the United States version of The Cove. It’s just like The Cove is to Japan. It’s that kind of gnarly stuff going on that is just not okay.

Christine: Wow, it really shows how when you follow the next thing in front of you, you’re not really sure how it’s going to affect someone, how involved you have to be and how that affects others. It’s like you do your little part and then it allows that to open for everyone’s eyes, it opens us up to something that most of us don’t know about.

Darin: Exactly. You know, and it’s that resonance that James is acting from—his truth. So when you feel that vibe, you know that someone is wholeheartedly doing that. The cool thing about James is that he’s actually not making anyone wrong.

Christine: Right.

Darin: Because a lot of times these activists are missing the whole boat because they are in judgment. It actually throws the whole message completely off and then it only attracts the very activist that for the most part just want to talk about it and don’t get anything done.

Christine: Right. But when you go into that judgment space, you close off the ability to see the whole picture.

Darin: Exactly.

Christine: When you’re in ego, which judgment is, it’s not intuitive whatsoever so you miss out on some really important aspects of it. That’s really amazing that he’s able to stay in that truth.

Darin: It’s hard. So you know, it’s a warrior’s path.

Christine: Yeah, it’s a lot to hold for one person. Yeah, it’s the driving force. It seems that you have that within you as well. I know I have it.

Darin: Yeah, it’s a charge for sure, you know. It really comes down to, the more I get clear about who I am and what I care about, I just charge. It’s like this is it, it’s my life. At the end of the day, I can theorize and philosophize about what happens after this life, but you know what, I’m here. I’m going to give it a go and go as consciously and aware and as powerfully and as potent as I can.

Christine: So what’s your next step now? I know that you just returned from Southeast Asia.

Darin: Yes. Southeast Asia, Philippines and Indonesia. I made some amazing connections to some groups and new alliances down there. It has sparked an organization that we’re going to create, an international organization of quality assurance and guidelines for agricultural, superfoods, all of these things.

I’m back now, and I’m working on about 15 different superfood formulas right now.

Christine: How exciting to have the backing to continue to create more and more sustainable blends.

Darin: I never thought I’d be working for a half-billion dollar company because I worked for many of the guys in the superfood world. But when I got connected with Beachbody, it didn’t take much time for them to understand what I was doing on a whole other level with the farmers and the social aspect of it. When you have the bandwidth, you can actually prove to them that everything from their bottom line to their customers’ mouths is going to be beneficial if you do it correctly from the beginning.

Christine: Yeah.

Darin: You know, we’re really, really aggressive in terms of helping the farmer. Instead of going wide trying to squeeze prices, we find a good relationship and we go deep into the relationship. Everyone knows what’s going on, everyone is transparent, the trust is built, everyone knows what everyone’s margins are because we’re not out to squeeze anybody, we actually have them tell us what’s fair margin.

Christine: Building trust, creating a foundation.

Darin: So that is a continuous project because there are a lot of foods that I am working on. There are about 300 super foods that I have a pulse on and I’m in touch with every aspect of it, from the packaging, to the manufacturing, formulating, to the farming, the soil.

Christine: Have you ever looked into branching out beyond? I know that you have really focused on exercise nutrition, but have you ever felt a pull towards creating something more toward the therapy side, addressing conditions such as autism or ADD?

Darin: The interesting thing is, if you knew what I know about what I am working on, you would be nodding to all of this stuff.

Christine: I am nodding. You forgot what I do for a living.

Darin: You’re already tuned in. I’m actually working on a kid’s formula right now. If you want to know where a society is, just look at the kids. There’s a lot of confusion out there.

Christine: So tell me, what are some ingredients you are looking at for children?

Darin: A crowd favorite of mine is Yacon. It is a tuber out of Peru and it has the highest FOS content of any known food. FOS is fructo-oligo-saccharides. They’ve known about FOS for a long time and FOS has even been put as an isolate in baby formula. The research even on the isolate is very positive for the stabilization of ADD and ADHD. I think that we know so little about the disaccharide sugars.

Christine: Yeah.

Darin: We only talk of the macro and then maybe, we’re getting into sucrose and fructose and dextrose and all of these things. There’s actually a whole world, a microscopic world of sugars that are complete alchemist in a lot of functioning of the body. FOS and Yucon are hinting at some of that. So I want to put formulas together basically in whole food and then measure the effect that that can have. If the isolates have an affect then what kind of affect will the whole food have? It’s this philosophy that I take. I look at science of course, but then I back into it or go into it based on the synergistic effect of what nature has already created. I am very excited in the next coming year to be working with some individuals who are doing one-of-a kind research into synergies and whole foods, looking at disease markers. It will be scientifically based in whole foods that are all peer-reviewed and all of these researchers will not be able to dispute it. So we’re being very systematic about that because if you want credibility, then you have to be aware of how people are hearing messages.

Christine: Yes. Absolutely.

Darin: You know, so those are exciting things and I just take basic principles in mind. I go back into question. I start with, ‘What are kids lacking?’ So then I back into that question, I start with basics. It’s got cumulative amino acids, helping out with every neurotransmitter that the kids need. You’ve got fiber and fibers, you know, a fourth or a fifth of what it needs to be. So then I look in the minerals. What is the mineral uptake ability of certain foods? And I go into that because it’s the root of all disease, like Dr. Linus Pauling says, it’s the lack of minerals. So that’s my approach really, to come and do the formulas like this. I expose myself to what the concerns, the macro skills, the kids, and then I go into it based on research and also just field knowledge of the foods.

Christine: Wow. I’m really excited to hear about it. I personally have just really strong passion for all things, nutrition and things that can enhance your life and especially with our children, because when our children struggle with their health, it’s really difficult to live a vibrant life if your child is not living vibrantly as well.

Darin: Exactly. I mean, it’s already a challenge. When you’re getting pulled from every direction not to do the right thing.

Christine: How can we stay updated with your work, Darin?

Darin: I have a newsletter that you can sign up for on my site and I send that out monthly.

Christine: Awesome. Well thank you so much. Thank you for your time and for all your work and everything that you’re doing, and I’m really excited to hear more about everything that you’re creating.

Darin: Well, thank you. Thank you for your time Christine.