Building any business is scary. You want to make your investment a HUGE success immediately! You LOVE the products, the people, the mission, the company, and you can’t wait to share it! But the problem starts to reveal itself quickly! You don’t understand why your business may not be growing. Why do people show interest then disappear? One of the biggest challenges in starting your business is building confidence. Having a strong self and level of confidence in what you do know will carry more weight in trying to learn everything about the company and trying to explain it all to your contact.
You don’t need to know everything about the company. Period.
Think of when you started a new job. The BIG one, the one you first got out of college, the one where it’s your “career”. That first day, that first week, that first month; were you required to be an expert? To have all the systems down? To know everyone’s name and their job title and description? To have all the products memorized, know the ingredients or how it was made? Obviously, the answer is, no! If your employer expected this of you, they surely are not doing a great job with being a leader in management position.
Wasn’t it funny when you finally discovered that bathroom that was just around the corner, super close to you, when you had been walking clear across the building as that was the only bathroom you knew? Or how easy it was when you figured out how to finally use the client database when it was like a foreign language to you at the start?
Why am I bringing this up? Because I’d like for you to feel what you should feel when you start something new. You can’t know it all, and you won’t know where all the bathrooms are i.e: shortcuts.
So stop trying to be an expert, success, know it all. Just be confident in what you do know and what you are passionate about. Now, this leads me to the REAL topic at hand.
When speaking with someone about the possible option of joining your business, working with you, or buying this product, the choice of words you use tell the story. Wouldn’t you love to have your next conversation hidden camera video taped? You could learn so much! How your body language is. What you say. If you are confident. If you puke all over them with details and more details. If you even ask them a question or let them talk. If you know what their primary need or interest is.
Keep it simple. Stay confident in what you do know and what you are passionate about. The choice of words you use will bring up the feeling for result in the conversation. If you tend to speak with negative words, (it’s not this….you aren’t….you don’t have to that…it isn’t going to be…) you will create a wall and a negative feeling for the person you are speaking to.
You help them feel what you want them to feel all by the words you are choosing.
Nothing feels worse than the feeling of defending yourself or your business in a conversation. If you have moved the conversation into this direction, pause, and nicely end the conversation. You won’t ever be able to convince a negative nelly as well as someone who just doesn’t believe in your mission.
Keep it simple, keep it positive, and keep the conversation about them. It’s not about you.