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Building any business is scary. You want to make your investment a HUGE success immediately! You LOVE the products, the people, the mission, the company, and you can’t wait to share it! But the problem starts to reveal itself quickly! You don’t understand why your business may not be growing. Why do people show interest then disappear? One of the biggest challenges in starting your business is building confidence. Having a strong self and level of confidence in what you do know will carry more weight in trying to learn everything about the company and trying to explain it all to your contact.
You don’t need to know everything about the company. Period.
Think of when you started a new job. The BIG one, the one you first got out of college, the one where it’s your “career”. That first day, that first week, that first month; were you required to be an expert? To have all the systems down? To know everyone’s name and their job title and description? To have all the products memorized, know the ingredients or how it was made? Obviously, the answer is, no! If your employer expected this of you, they surely are not doing a great job with being a leader in management position.
Wasn’t it funny when you finally discovered that bathroom that was just around the corner, super close to you, when you had been walking clear across the building as that was the only bathroom you knew? Or how easy it was when you figured out how to finally use the client database when it was like a foreign language to you at the start?
Why am I bringing this up? Because I’d like for you to feel what you should feel when you start something new. You can’t know it all, and you won’t know where all the bathrooms are i.e: shortcuts.
So stop trying to be an expert, success, know it all. Just be confident in what you do know and what you are passionate about. Now, this leads me to the REAL topic at hand.
When speaking with someone about the possible option of joining your business, working with you, or buying this product, the choice of words you use tell the story. Wouldn’t you love to have your next conversation hidden camera video taped? You could learn so much! How your body language is. What you say. If you are confident. If you puke all over them with details and more details. If you even ask them a question or let them talk. If you know what their primary need or interest is.
Keep it simple. Stay confident in what you do know and what you are passionate about. The choice of words you use will bring up the feeling for result in the conversation. If you tend to speak with negative words, (it’s not this….you aren’t….you don’t have to that…it isn’t going to be…) you will create a wall and a negative feeling for the person you are speaking to.
You help them feel what you want them to feel all by the words you are choosing.
Nothing feels worse than the feeling of defending yourself or your business in a conversation. If you have moved the conversation into this direction, pause, and nicely end the conversation. You won’t ever be able to convince a negative nelly as well as someone who just doesn’t believe in your mission.
Keep it simple, keep it positive, and keep the conversation about them. It’s not about you.
Superfoods are the most potent, nutrient-rich foods on the planet. They are great for improving overall health, boosting immunity, enhancing sexuality, lowering inflammation, alkalizing the body, and more.
1. Cacao (raw chocolate) [In Shakeology]
Cacao is the highest antioxidant food on the planet! It’s very nutrient dense, loaded with magnesium, iron, and anandamide (also known as the “bliss chemical”). It can be used in a powder form for smoothies, or the bean (cacao nib) can be sprinkled atop your favorite ingredients. Raw chocolate improves cardiovascular health, is a natural aphrodisiac, lifts mood, decreases depression and increases overall wellbeing.
2. Goji Berries (Wolfberries)
The Goji berry is the top Chinese medicine and has been used for over 5,000 years. (Why are we not eating Goji berries instead of processed raisins?!) Goji berries contain 18 amino acids, including all eight essential amino acids. They are also very nutrient dense with up to 21 trace minerals and high amounts of antioxidants. They are best purchased moist and certified organic.
3. Maca [In Shakeology]
Maca increases energy, endurance, strength and libido, and also helps with fatigue, infertility, symptoms of menopause, and sexual dysfunction. It is typically taken as a pill or a liquid extract or a powdered root.
4. Camu Camu Berry [In Shakeology]
The camu camu berry provides 50 times more Vitamin-C than an orange. It’s also one of the most nutrient-dense berries and is great for building immunity, rebuilding tissues, purifying the blood, and increasing energy. With Flu Season right around the corner, consuming Camu-Camu should be part of your daily ritual.
5. Medicinal Mushrooms (Reishi, Chaga, Shiitake, etc.)
These are typically tree mushrooms and are some of the best superfoods on the planet! In particular, the reishi mushroom has some amazing benefits: it can boost the immune system, decrease blood pressure, decrease cholesterol, decrease chronic fatigue and help with chronic lung conditions such as asthma. They are great for many people, and even good for babies.
Since all great things come in threes (or is it celebrity deaths?), we’re going to complete our sugar trilogy with a look at the worst food in the world: soda pop. Forget about brands; whether it’s Coke, Dr. Pepper, or even Hansen’s Natural, it’s all junk. There are different degrees of “junkiness,” but this is Nutrition 911, so we’re sticking with the bird’s-eye perspective. The taste might make you happy, but from a nutritional point of view, soda’s only place in the world is to make people fat, sick, and unhappy.
In America, we drink a lot of cola (or “un-cola”). A lot. On average, we each drank 52.4 gallons in 2005, and this figure includes infants, healthy folks, prisoners, etc., meaning that the average soda drinker actually gulps (their word) more than this. Carbonated soft drinks are the biggest single caloric source in the American diet. Teenagers in particular are hooked on the stuff and get an average of 13 percent of their daily calories from “pop.” If this doesn’t scare you, it should. In terms of sheer amount, these statistics could be alarming if it were any one food. A proper diet should have some balance and diversity. And soda pop is the antithesis of “any food.” It’s bad food.
We use the term “empty calories” for foods like soda that have no place in a nutritious diet. This term is ridiculously misleading. The calories in soda are far from empty. Most of them come from sugar. In the U.S., it’s nearly always high fructose corn syrup, the cheapest, most processed sugar on the market. Other ingredients include caffeine, various phosphates and acids, and artificial colorings. We’ll get to their effects on the human body in a minute, but first, let’s stick to the simple stuff. Per day, the average teenager consumes between 10 and 15 teaspoons of refined sugar via soda—which, according to government standards, is about their daily requirement for all foods. This means that for the average teenager, his or her soda consumption virtually eliminates his or her chances of eating a balanced diet. There’s nothing empty about that.
The soda companies are a marketing juggernaut. They spend roughly $700 million a year on media advertising alone—not to mention hundreds of millions more sponsoring events, athletes, musicians, and such. This volume of cash makes it difficult for consumers to avoid them, by design. To avoid the temptation to drink Coke, you’ve got to be highly principled or living in the middle of the jungle. And even then, well, I once happened upon a soda vending machine halfway up Mount Yarigatake in the Japanese Alps, and a friend traveling in Guatemala found Coke in a rural area that didn’t have running water. Let’s just say that soda companies are going to continue making it easy for you to find the stuff. This type of marketing machine won’t go away quietly. With the stats listed above, you could certainly put two and two together and link soda companies to the childhood (and adult) obesity epidemic that is arguably the world’s most serious health crisis. Yet, while researching this article, I came across a widely published “study” stating that “soft drink consumption has no effect on childhood obesity.” Suspicious from the get-go (the word “no” being a huge red flag), it didn’t take me long to find this statement: “The research paper was supported by an unrestricted gift from the American Beverage Association.” Bingo. Remember those Philip Morris tobacco “studies” that promised a long and healthy life from chain smoking?
What makes it so bad?
Besides the simple caloric trade-off, sodas are formulated to give you a rush. The sugar is mixed with phosphates designed to speed it into your system. It’s so good, in fact, that many cyclists prefer Coca-Cola to specific sports food when they need a sugar rush near the end of races. And while a sugar rush is a good thing when you’re trying to exceed your anaerobic threshold and you’re out of blood glycogen (never mind if you don’t know what this is), it’s a bad thing whenever you’re not, which even for a competitive cyclist is 99.9 percent of the time.
Beyond the simple sugar rush, these acids and phosphates alter your body’s pH levels and inhibit the absorption of other nutrients. Then there are the effects of certain artificial coloring agents. For example, yellow #5, commonly used in soft drinks, has been linked to attention deficit disorder, hives, asthma, and other allergic reactions in some children.
Then there is the nutrient trade-off to consider. A person who drinks one Big Gulp per day must go to great lengths to maintain a balanced diet. Otherwise, he or she will almost certainly be deficient in numerous vitamins, minerals, dietary fiber, and essential fatty or amino acids—none of which is found in soda. For this reason, soda is often linked to type 2 diabetes, osteoporosis, dental erosion, and a higher risk of kidney stones and heart disease. And that’s just a start. There’s plenty of less scientific data linking soda to poor scholastic habits, which we’ll get to in a later class.
Diet sodas and juices
In an attempt to become thought of as healthier, soda companies have diversified into non-carbonated beverages and diet sodas. While these are an improvement in some ways, they are hardly a solution to the problem. First off, most juices and other caloric non-soda alternatives are mainly just sugar and water without the carbonation. A quick label comparison between a commercial orange juice and a Mountain Dew would show a similar “bottom line” with regards to calories and sugar. The only improvement would be the lack of the non-caloric offenders. But that’s no small matter, as the true effects of these ingredients have not been thoroughly studied. Despite their no-calorie status, diet sodas have been linked to assorted illnesses. Recent studies have backed up my more anecdotal evidence that I’ve yet to have a client not lose weight by kicking diet soda. Granted, all of my clients drank an excessive amount, but regardless, there is little doubt that the pH balance of diet sodas hinders the body’s ability to absorb nutrients, and that just may be the tip of the non-caloric iceberg.
A large-scale study in 2007 showed that men and women who had more than one diet soda a day were 31 percent more likely to be obese and 25 percent more likely to have both high triglycerides and blood sugar, and they had a 50 percent greater risk of developing metabolic syndrome. Never mind if you don’t know what metabolic syndrome is. Just trust me when I tell you that you don’t want it.
How can you help?
In my world, soft drinks would come with the same type of regulatory language as cigarettes and booze, at least. Actually, in my world, we’d all be educated and wouldn’t require this language at all, but that’s Politics 911, not Nutrition 911. Anyway, here are five ways you can help educate the public about the dangers of soda, according to the Center for Science in the Public Interest. Contact your local government officials and/or the Food and Drug Administration (FDA) and suggest that:
1. National and local governments should require chain restaurants to declare the calorie content of soft drinks and all other items on menus and menu boards.
2. The FDA should require labels on non-diet soft drinks to state that frequent consumption of those drinks promotes obesity, diabetes, tooth decay, osteoporosis, and other health problems.
3. Local, state, and federal governments should provide water fountains in schools, government buildings, parks, and other public spaces.
4. School systems and other organizations catering to children should stop selling soft drinks (as well as candy and other junk foods) in hallways, shops, and cafeterias.
5. State and local governments should consider levying small taxes on soft drinks, with the revenues earmarked for promoting health and fitness. A national 2-cent tax on a can of soda pop would raise $3 billion annually.
Are you scared yet? You should be. Or you could just stop drinking soda. Sounds so simple, doesn’t it?
Darin Olien founded Darin’s Naturals in 2005 as a means to integrate the numerous concepts related to health, nutrition, and exercise gained while acquiring a BA in Exercise Physiology/Nutrition, an MA in Psychology, and over a decade of experience working in several health-based industries.
Since 2005, Darin has traveled the planet on behalf of Darin’s Naturals, discovering new and underutilized herbs, superfood, and medicinal plants. Darin’s complete immersion in the indigenous cultures found across the globe have helped to expand his knowledge as a formulator and environmental initiator.
Christine Christensen had the awesome opportunity to sit down with Darin recently to discuss the fabulous wonders of superfoods and intuition, both of which Darin is a very well versed.
Christine: I was first introduced to your work from the recent O Magazine. I was so excited when I opened it. I just saw these really amazing pictures of you with amazing super foods & herbs. Something inside of me just said, “ I need to interview this amazing person.”
Darin: It’s all about following the knowing, isn’t it?
Christine: Yeah, it seems like you kind of just of follow what you’re lead to do. So let’s talk about your journey. It seems that you have had quite the beautiful adventure. Can you tell us how it all began and how you’ve come to be a world traveler?
Darin: Sure. Well you know, being a Mid-Western, Minnesota-born kid, I grew up in a small town and played conventional sports and loved it for what it was. I went on to play college football, and my sophomore year, I was starting lineup. I was so excited, but during the second game I went down with a back injury. In that moment it was this boyhood dream that came crashing to an end. That spun me into what I would call a depression. It just threw everything off. You know, you have a certain plan, a certain idea, you’re young, and you’re doing what you want to do, or so you think. When that happened, I had to stop playing and I went to the conventional methods of physical therapy and doctors and all of that stuff. It wasn’t actually getting me on the field. Again, I was going back to what I wanted, what I thought I wanted to do. So I decided to basically come to the understanding that it wasn’t happening and when that wasn’t happening and I had to sit with that. It brought me one of the greatest epiphanies. I was always very physical and I was always fascinated with the body. Recognizing this, I made the decision in my mind that other people couldn’t fix the injury for me. So I thought, I’m going to take this on. I transferred schools, I transferred majors. I studied exercise physiology and nutrition. It opened me up to that fascinating world and I basically healed myself. From that moment, it’s been a forever growing curiosity – every day. It hasn’t stopped. I did physical therapies professionally for years. I worked individually with hundreds of people—athletes and celebrities.
Christine: So you have worked from the other side of physical therapy?
Darin: Yeah, because that personal experience is so powerful. You learn about yourself and you learn about nutrition and physiology and power of choice and all of that stuff. In working with all these hundreds of people, I then became completely fascinated with, as I called it then, the psychology of it all. I could go through the methodologies of things, but yet, the outcomes weren’t the same. It became increasingly obvious to me that there were a ton of X factors happening.
Christine: Yes, we are all very intricately unique to our own personal journey and challenges.
Darin: I then started asking questions and started getting more curious about the inner working of mind, body, and spirit.
Christine: Are those the X factors that you feel contribute to someone’s recuperation time after an injury?
Darin: Yeah. I think it’s what you call the deep voice within all of us that knows what to do on our next action. It’s our intuition. It’s such a feather touch and it’s so easy to blow off. The courage of saying yes to it, I think it’s a growing muscle and every time you say yes to it, it grows.
Darin: Almost like the universe is smiling to you and saying ‘oh you got that? Here’s a little more.’
Christine: (laughs) Yeah. And if you pay attention, you can actually hear them kind of applauding on the other side, like: ‘Hey, you actually picked up on it or you actually listened to it.’
Darin: Yeah. I mean, you know, then it comes down to receiving. You just said yes to that so then you’re in a position to receive more of what the energies of the universe have to give. I think that is maybe one of the greatest muscles I am willing to work. I never at three years old said I’m going to go around the world and hang with indigenous people and find superfood, and I now do that.
Christine: Yes, it is such a blessing to follow that guidance.
Darin: I think the greatest blessing for me in my life has always been the willingness to take what I thought of in the moment as the spark of my heart and do it full on, and then I opened that door. I only could open that door with saying yes to whatever was in front of me and over time just led me to the expansion of what I could never put as a goal.
Christine: Absolutely, every little step adds up to something greater.
Darin: That always blows my mind in terms of “how did I end up here?” It’s a series of choices rather than the singularity of a goal or a singularity of one choice. It’s in the act of showing up every day. When you show up every day… all of those choices lead up to either living a fulfilling life or a very unfulfilling life.
Christine: Yes, and being in the spirit of giving, the goal of being to continuously give so that you then can be led to the next step. It seems like that’s part of your mantra.
Darin: Yeah, I never set out to give. I only set out to answer the call deep, deep, deep within and it just so happens that that call always has had a giving to it.
Christine: It does seem to have that essence to it. With all of the projects that you’re involved in it’s really amazing how you are bringing so many different communities and ingredients and experiences together for film, for consumption and then also for publication. You are just on every level reaching out and creating this community.
Darin: When something hits me and I’m inspired by it and impregnated with the passion of it, there’s no choice at that point. Because I’ve said yes to that so often, it makes itself known so often.
Christine: Yes, it definitely begins to grow, once we begin to follow our guidance, it grows.
Darin: So you know, it’s like okay, let’s do it. Who would have thought I’d be doing a film on the country of Bhutan? Middle of the Himalayas. I never set out to be a documentary film person. Who would have thought I’d be running to Africa and helping the kids at school and hospitals get clean water? How did that happen? How did I end up finding certain foods and indigenous plants that have been forgotten for centuries? I’ve been in the position to get those to people here in the West for the first time. I mean, it’s just when I have someone in the middle of nowhere saying you’re the first person to ever ask these questions here in this position, to me it’s as baffling as someone else hearing it. I think that most people have an idea in their head that everything should have already been discovered by now.
Christine: How did that experience influence what you have created?
Darin: I think that got me basically to the first formulation I started doing. It was like, well, I don’t know why people are taking this left turn on these formulas and why wouldn’t they use this? And I just came to realize that, hey, they don’t know, maybe they’re not exposed to it, or see it. They just don’t have the awareness of it.
Christine: It’s like the grand illusion that everything has already been explored or already experienced or shared. Often people comment that your lifestyle seems like such an unreachable goal, for them. ‘Look at what he does for a living. Look at what an amazing life he’s created.’ And somewhere within there, there is the essence of ‘that’s something he’s done but I can’t do that for myself’ – which as you know, really, isn’t the truth. What would you say to that? What’s the first step in creating that kind of life that you’ve created?
Darin: Yeah. It is a great one and I love to try to dispel that because you know, as radical, deep, and as weird as it may sound, it’s those little things that ignite you. You don’t know where that’s going to go. That thing could be to read that book that you’ve been pushing off or call that person that you’ve been wanting to call, or call that university and find out about that class that you’ve been wanting to take for 10 years. I didn’t just show up and all of a sudden I get to travel around the world to all these places. It doesn’t show up like that.
Darin: It’s an illusion, like you said. When you have the willingness to say, “Yes” to every little thing you desire, because as you are involved in a holistic view of the world in what you do, you have to honor that. Any one blow- off, at any level is a blow-off to the entire level. It’s the entire being. I mean mentally, physically, emotionally, spiritually, financially, you name it. There is no separation. If we don’t honor all of that and everything that is who we are, what we want, you know, maybe in their heart, someone does want to be a movie star. It could be. Don’t blow that off. With that said, also don’t get fixed on what that is or how it looks.
Christine: Yes, don’t become fixed on the outcome.
Darin: Understand the essence of it. Because the essence could be clouded. It could be clouded into the conclusion of what you think it is, but maybe the spirit of that person has something to express, has something to ignite in the world and a voice and share. If you get caught into concluding that ‘I’m supposed to be a movie star’, then you’re going to fall into the category of what it takes to create a movie star and it has nothing to do with the spirit trying to get out and come through you and ignite your life.
Christine: Yeah, the experience that is wanting to be born of you.
Darin: I think one of the greatest things that I practice is completely letting go of those outcomes and going back into question, using question as the source of creation. It can be as simple as, “Hey what would it take to find the greatest cacao source in the world?” I’m not in conclusion, I’m in question, and that moves energy. Right? Now, I’m completely open to whatever answers come in instantaneously and what’s coming in a year from now.
Christine: Right. It’s the curiosity that sparks.
Darin: That curiosity and consciousness. They are not separate.
Christine: Yeah. Absolutely. And when you become curious about something and actually one of the major things that I teach my students is that when you become curious, you don’t have to be right or wrong, you don’t have to be attached to the outcome. You can just be curious about what this is or how I could do this or what that would feel like.
Darin: Yeah, and that’s a constant question. Hey, what about this? Hey, let’s check this out. Hey, is that the case?
Christine: Yeah. Exactly. It makes it playful and not so serious or scary.
Christine: You follow what’s in front of you as the next step. In fact, I believe you’ve created a production company. Was that also born of this moment to moment inspiration?
Darin: Yeah. I mean I’ve created it based on putting some things together and doing some documentaries for sure.
Christine: Right and so I’m sure, the idea of starting your production company was not in order to become the creator of that organization. It was more because it served the purpose of whatever it was that you were working on at the moment.
Darin: Bingo. And that’s a huge point. It’s like okay, cool. I didn’t see the calling of a documentary but what is it going to take for this to get out? So we’ll create a film and get the people that can help out.
Christine: It really speaks to that seeking and collaborative nature. It seems that you have a way of creating community wherever you are with the people around you and beginning something that can really open people’s minds and their eyes to some really, really interesting things. Can we discuss some of the projects you have done? For example your documentary on the Wild Horses, entitled, “The American Wild Horse.”
Darin: A buddy of mine, James Kleinert who created the film, has been working with the natives throughout the Dakotas and natives throughout the US for over a decade and has done many documentaries. He fell upon and became aware of the wild horse Bureau of Land Management Turmoil in the southwestern United States. Over the last seven or eight years in filming this, he quickly learned that there was a lot of stuff going on behind the scenes, including the reason behind the slaughter and the elimination of one of the greatest symbols of the US, the wild horses. James is such a dear man and he’s like a walking heart of a guy, he’s the lifeblood of that project and doing everything he can to save these horses. There’s a lot of mining that he’s now been exposing as the true genesis for why the Bureau of Land Management is eradicating these horses. He’s really done some gnarly stuff. He’s followed semi’s that were supposed to go somewhere and he saw them slaughter beautiful, beautiful horses, incredible animals. He’s lived on nothing in order to help save these beautiful animals.
So you know, my family is from the Dakotas. My family has been connected to horses. Being a kid I loved wild creatures. I just had to try to do anything I could to raise the awareness. I mean when I first saw the film, it was crushing to see what was actually going on, but it’s virtually the United States version of The Cove. It’s just like The Cove is to Japan. It’s that kind of gnarly stuff going on that is just not okay.
Christine: Wow, it really shows how when you follow the next thing in front of you, you’re not really sure how it’s going to affect someone, how involved you have to be and how that affects others. It’s like you do your little part and then it allows that to open for everyone’s eyes, it opens us up to something that most of us don’t know about.
Darin: Exactly. You know, and it’s that resonance that James is acting from—his truth. So when you feel that vibe, you know that someone is wholeheartedly doing that. The cool thing about James is that he’s actually not making anyone wrong.
Darin: Because a lot of times these activists are missing the whole boat because they are in judgment. It actually throws the whole message completely off and then it only attracts the very activist that for the most part just want to talk about it and don’t get anything done.
Christine: Right. But when you go into that judgment space, you close off the ability to see the whole picture.
Christine: When you’re in ego, which judgment is, it’s not intuitive whatsoever so you miss out on some really important aspects of it. That’s really amazing that he’s able to stay in that truth.
Darin: It’s hard. So you know, it’s a warrior’s path.
Christine: Yeah, it’s a lot to hold for one person. Yeah, it’s the driving force. It seems that you have that within you as well. I know I have it.
Darin: Yeah, it’s a charge for sure, you know. It really comes down to, the more I get clear about who I am and what I care about, I just charge. It’s like this is it, it’s my life. At the end of the day, I can theorize and philosophize about what happens after this life, but you know what, I’m here. I’m going to give it a go and go as consciously and aware and as powerfully and as potent as I can.
Christine: So what’s your next step now? I know that you just returned from Southeast Asia.
Darin: Yes. Southeast Asia, Philippines and Indonesia. I made some amazing connections to some groups and new alliances down there. It has sparked an organization that we’re going to create, an international organization of quality assurance and guidelines for agricultural, superfoods, all of these things.
I’m back now, and I’m working on about 15 different superfood formulas right now.
Christine: How exciting to have the backing to continue to create more and more sustainable blends.
Darin: I never thought I’d be working for a half-billion dollar company because I worked for many of the guys in the superfood world. But when I got connected with Beachbody, it didn’t take much time for them to understand what I was doing on a whole other level with the farmers and the social aspect of it. When you have the bandwidth, you can actually prove to them that everything from their bottom line to their customers’ mouths is going to be beneficial if you do it correctly from the beginning.
Darin: You know, we’re really, really aggressive in terms of helping the farmer. Instead of going wide trying to squeeze prices, we find a good relationship and we go deep into the relationship. Everyone knows what’s going on, everyone is transparent, the trust is built, everyone knows what everyone’s margins are because we’re not out to squeeze anybody, we actually have them tell us what’s fair margin.
Christine: Building trust, creating a foundation.
Darin: So that is a continuous project because there are a lot of foods that I am working on. There are about 300 super foods that I have a pulse on and I’m in touch with every aspect of it, from the packaging, to the manufacturing, formulating, to the farming, the soil.
Christine: Have you ever looked into branching out beyond? I know that you have really focused on exercise nutrition, but have you ever felt a pull towards creating something more toward the therapy side, addressing conditions such as autism or ADD?
Darin: The interesting thing is, if you knew what I know about what I am working on, you would be nodding to all of this stuff.
Christine: I am nodding. You forgot what I do for a living.
Darin: You’re already tuned in. I’m actually working on a kid’s formula right now. If you want to know where a society is, just look at the kids. There’s a lot of confusion out there.
Christine: So tell me, what are some ingredients you are looking at for children?
Darin: A crowd favorite of mine is Yacon. It is a tuber out of Peru and it has the highest FOS content of any known food. FOS is fructo-oligo-saccharides. They’ve known about FOS for a long time and FOS has even been put as an isolate in baby formula. The research even on the isolate is very positive for the stabilization of ADD and ADHD. I think that we know so little about the disaccharide sugars.
Darin: We only talk of the macro and then maybe, we’re getting into sucrose and fructose and dextrose and all of these things. There’s actually a whole world, a microscopic world of sugars that are complete alchemist in a lot of functioning of the body. FOS and Yucon are hinting at some of that. So I want to put formulas together basically in whole food and then measure the effect that that can have. If the isolates have an affect then what kind of affect will the whole food have? It’s this philosophy that I take. I look at science of course, but then I back into it or go into it based on the synergistic effect of what nature has already created. I am very excited in the next coming year to be working with some individuals who are doing one-of-a kind research into synergies and whole foods, looking at disease markers. It will be scientifically based in whole foods that are all peer-reviewed and all of these researchers will not be able to dispute it. So we’re being very systematic about that because if you want credibility, then you have to be aware of how people are hearing messages.
Christine: Yes. Absolutely.
Darin: You know, so those are exciting things and I just take basic principles in mind. I go back into question. I start with, ‘What are kids lacking?’ So then I back into that question, I start with basics. It’s got cumulative amino acids, helping out with every neurotransmitter that the kids need. You’ve got fiber and fibers, you know, a fourth or a fifth of what it needs to be. So then I look in the minerals. What is the mineral uptake ability of certain foods? And I go into that because it’s the root of all disease, like Dr. Linus Pauling says, it’s the lack of minerals. So that’s my approach really, to come and do the formulas like this. I expose myself to what the concerns, the macro skills, the kids, and then I go into it based on research and also just field knowledge of the foods.
Christine: Wow. I’m really excited to hear about it. I personally have just really strong passion for all things, nutrition and things that can enhance your life and especially with our children, because when our children struggle with their health, it’s really difficult to live a vibrant life if your child is not living vibrantly as well.
Darin: Exactly. I mean, it’s already a challenge. When you’re getting pulled from every direction not to do the right thing.
Christine: How can we stay updated with your work, Darin?
Darin: I have a newsletter that you can sign up for on my site and I send that out monthly.
Christine: Awesome. Well thank you so much. Thank you for your time and for all your work and everything that you’re doing, and I’m really excited to hear more about everything that you’re creating.
Darin: Well, thank you. Thank you for your time Christine.
When you’re dying for carbs, this healthy dish delivers – with flavor to spare
Whole grain foods are often perceived as being healthy, but not particularly tasty. The carbs associated with pasta dishes often get a bad rap, too. But the right carbs, in the right amount and at the right time, are as important to building muscle as consuming protein. Additionally, modern whole grain pastas are much more flavorful, have a much better texture, and contain many vital nutrients. The USDA, in fact, recommends that people eat at least three servings of whole grains, such as those found in pasta, every day.
This month’s recipe will show you that, with the right ingredients and simple preparation, whole wheat pasta can taste great and fit into a lot of muscle-building diet plans, including carb cycling and carb back-loading.
What you’ll need
• Large pot
• Kitchen knife
• Wooden spoon
• Sauté pan (approx. 12 to 14 inches)
½ cup red onion, chopped
1 tbsp parsley, minced
2 tbsp garlic, minced
1 cup balsamic vinaigrette
1 tbsp chili paste
1 cup roma tomatoes, chopped
1 tbsp grapeseed oil
3 cups whole wheat pasta, cooked
2 cups watercress, chopped
½ cup fresh mint, thinly sliced
¼ cup fresh basil, thinly sliced
Optional: low-fat shredded cheese
1) In a large bowl, toss onion, parsley, garlic, vinaigrette, chili paste, tomatoes, and grape seed oil; mix well. Over medium-high heat, pour the mixture into a large sauté pan, and cook for 3 to 4 minutes, or until onions are translucent, stirring continuously.
2) Bring water to a boil in a medium pot (large enough to accommodate about 3 cups of cooked pasta). Cook pasta until it reaches the desired tenderness. Drain, and set aside until sauce is finished. You can add a splash of grape seed oil to the pasta to keep it from sticking.
3) Once the onion-tomato mixture has cooked, remove half the liquid and add cooked pasta and watercress. Cover and reduce heat to low. Allow pasta-vegetable mixture to simmer for 4 to 5 minutes; remove from heat and uncover. Portion to bowls and finish with mint and basil. If desired, you can also sprinkle a little low-fat cheese on top. To boost the protein content, add a couple of slices of grilled chicken.
Yields: 6 servings
Serving Size: 1 bowl
Calories 101, Carbs 17g
Protein 3g, Fat 3g
There are not many companies these days that can do $400 million in sales and remain relatively anonymous.
Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.
Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.
Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.
Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.
What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.
It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.
Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.
“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”
Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.
And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.
“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”
While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.
“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”
By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.
It’s not just what you eat but when you eat that matters. The perfect food for one situation may be horrible for another. Nutrient timing is a science that athletes use to try to get the most out of every calorie they consume. Not everyone needs an athlete’s level of efficiency, but all of us will benefit from a basic understanding of nutrient timing.
This is 911, need-to-know info only. To keep you focused on the big picture, I’ll begin with an example at the extreme end of nutrient timing. If the average Joe followed the same diet as an Ironman triathlete, he’d likely have type 2 diabetes in a matter of months. Conversely, if someone tried to complete an Ironman on even the healthiest version of a low-carb diet, that person would either be forced to quit or die. This is not just because either diet would mean eating too much food or too little food. Different foods cause the body’s metabolic process to react in different ways; and various activities should be fueled using various means.
Let’s begin by looking at our possible fuel sources:
Are fuel only. They aren’t stored in body tissue, only in the blood and liver as glycogen, which needs to be burnt off. They are essential for high-level functioning like running fast, lifting heavy things, and thinking. They are digested and put to use by your body very quickly. If you eat more than you burn, your body will convert them to be stored in adipose (fat) tissue.
Called the body’s building blocks. Hence, you need them to rebuild tissue that breaks down daily. You digest proteins slowly, and at a certain point, your body just can’t assimilate them. Therefore, it’s important that throughout the day you eat foods that are high in protein.
Help regulate all of your bodily functions. They are dense and contain over twice the calories of proteins and carbohydrates. While they are vital for our health, it’s easy to eat too much of them, which will result in unwanted fat tissue on your body. You digest fats slowly, and fats will also help slow the digestion of anything else you eat. Fats are also your backup fuel source, though they can’t be put to use right away the way carbs can.
Categorized as a carbohydrate, it is not a source of fuel as it has no calories. It’s the indigestible part of a plant and is of vital importance in your diet because it regulates the absorption of the foods you eat. It also helps us feel full. Most of us don’t eat enough fiber, and that’s a big part of the obesity problem.
Not really a food source but something we tend to consume. It has nearly twice the calories of proteins and carbs (though it lacks fuel) and digests rapidly. Its only healthy function is that it seems to make us happy. Studies indicate this is a good thing, as those who consume alcohol generally live longer than those who don’t, but from a purely nutritional standpoint, it’s not so hot because you’re getting calories without any upside. Its use should be strategic and regulated for best results.
Now let’s look at the various situations we face daily, at least on most days—hopefully.
This is when we’re sedentary both physically and mentally. In a relaxed state, you burn very few calories because your body is engaged as little as possible, hence the relaxing.
When we’re at work or school. Our bodies aren’t moving, but our brains are engaged. The brain runs on glycogen, which is blood sugar fueled by carbohydrates.
Like mowing the lawn, cleaning the house, or going for a walk. This breaks down body tissue, so you’re burning calories, but it’s not intense work. Therefore, it can be fueled by your stored body fat. Your body tries to fuel its low-level outputs by mobilizing fat stores because this saves its limited glycogen for emergency situations.
Fueled by glycogen. When you really have to get after it, all sorts of hormones go to work, and your body burns its blood sugar. Body-tissue breakdown is rapid, and your stored blood sugar (glycogen) won’t last much more than an hour.
A very active time. Deep sleep is where your body works the hardest to repair itself. You need nutrients to make these repairs, but it’s better if you aren’t mucking up the process with digestion. This is why you hear that you shouldn’t eat too much at night. It’s best to eat early to allow most of the digestion to happen while you’re awake, thus allowing your body to use all its energy for recovery during sleep. It is worth noting here that it’s better to eat before bed if you need the nutrients—don’t skip them. Your body can’t repair itself without nutrients, and recovery from breakdown is why we eat in the first place. Next, let’s take a look at an important word you need to know: insulin.
Wikipedia tells us that insulin “is a hormone that has extensive effects on metabolism and other body functions, such as vascular compliance. Insulin causes cells in the liver, muscle, and fat tissue to take up glucose from the blood, storing it as glycogen in the liver and muscle, and stopping use of fat as an energy source.” Okay, that’s a little scientific, but look at all the things we’ve already referenced: hormone, glycogen, metabolism, and fat as an energy source. Even if you don’t fully comprehend “vascular compliance,” you can tell that insulin is something important in today’s discussion.
Sure enough, it’s the only hundred-dollar word we need to know today. Your body’s insulin response is the main reason you want to eat certain foods at certain times, to do certain things.
Putting it all together
Now let’s take what we’ve just learned and put it to use. For most of us, nutrient timing is pretty simple. The next thing to consider is what you’re going to be doing or what you just did. As I said before, what you eat should be based on this. You’ve probably heard about the evils of sugar, or maybe even the glycemic index. Using the science of nutrient timing, you can turn sugar into something healthy because it’s the only thing that transports nutrients into your blood quickly enough to be of service during and after hard exercise.
Essentially, sugar or other easily digested carbs (the less fiber the better) promote an insulin release. This speeds the transformation of carbohydrates into glucose in your blood. As your glycogen stores are depleted during exercise, recharging them with sugar minimizes the damage done by the breakdown of tissue during exercise. Therefore, sugar, the oft-vilified ingredient, is actually your body’s preferred nutrient during times of excessive stress and tissue breakdown.
Pretty cool, huh? The bad news is that this miracle nutrient is not good for you when you’re not doing intense exercise, which for almost all of us is most of the time. In fact, sugar’s very bad for you because the insulin response that was so fabulous for you when you were bonking (glycogen depleted) is not so fabulous for you when you’re sitting in front of the boob tube.
Remember this from the Wikipedia definition of insulin, “stopping use of fat as an energy source”? That’s bad when you’re sitting around. Remember how one of dietary fat’s responsibilities is to fuel you during low-intensity exercise? Well, when sugar causes your insulin to spike, it cuts off that process. Now not only are you not burning body fat for low-level outputs, you’re trying to force your body to use its glycogen. Double bad.
Unless you’re exercising, sugar intake should be minimized. During these times—which is most of the time—your diet should consist of a mixture of proteins, fats, and complex carbohydrates. The latter are natural sources of carbohydrates that generally come with fiber, which regulates the insulin response. Whole fruit, a simple carbohydrate by definition because it contains fructose (a sugar), always contains fiber and, thus, can be treated as a complex carb. Fruit juice, and other such stuff, is processed; it, along with processed complex carbohydrates like white rice, can cause an insulin response, so these types of foods should be used more like sports foods than staples.
It’s also important to note that combining all these different nutrients slows sugar’s ability to incite insulin into action. Therefore, a little sugar like a dessert after a well-rounded meal is buffered by the meal. The calories and lack of decent nutrients (processed sugar is devoid of most nutrients, except for energy) still count toward your overall diet, but at least you don’t have to worry about an insulin spike.
So the main point of this article is very simple. You should eat small, well-rounded meals most of the time. These should include some proteins, some fats, some fiber, and some carbs. During (only if it’s a long workout) and after hard workouts, you should supplement your diet with sugar or simple carbohydrates. After this, you should go back to eating well-rounded meals again.
Sports nutrition has evolved this process even further. In nature, foods are generally slow to digest. Nature’s great sports foods are things such as bananas and figs. These are sugary but still contain fiber and other nutrients. Science has found ways to make foods that are even more efficient during sports. These basically manipulate pH levels and process the sugars to speed them into your system. Outstanding when you need it. Terrible when you don’t.
They’ve even taken this a step further by finding a ratio of other nonsugary nutrients (like protein) that can be transported by the sugar to give you a further benefit. Beachbody’s Results and Recovery Formula uses this science. When you’re bonking during a hard workout, it speeds nutrients that are essential for quick recovery into your system as quickly as possible.
I can’t stress how important it is that sports fuels be used for sports performance only. Gatorade, soda, and all sugar candies (hey, no fat!) all function as the poor man’s sports foods. Unfortunately, those perusing the Quick Stop generally aren’t trying to fuel up after doing Plyo X, and therein may lay our obesity trend.
In case the topic is still a bit fuzzy, let’s use the above logic on the examples in the intro: An Ironman athlete is doing intense exercise for 10 to 12 hours or more. During this time, that athlete is mainly burning glycogen, which is gone after an hour or so. The athlete burns stored fat, too, but this is limited in its effectiveness. To race, the athlete must replenish with sports foods because they contain the only nutrients that the athlete will digest fast enough to help. To complete an Ironman, especially at your physical limit, it may take 5,000 calories coming mainly from sugar.
This is a sports-specific diet only. Someone trying to eat that way during a viewing of the Lord of the Rings trilogy would be lucky to stay out of the emergency room. Conversely, if you tried to maintain a 25-mph speed for 8 hours on your bike while munching on raw spinach and lean steak, you’d bonk so hard you’d be praying to get yanked from the race at the first checkpoint. That should cover your 911 on nutrient timing. Next time, we’ll move on to the topic of supplements. Are they magic pills, overhyped placebos, or something in between?