WATCH YOUR MOUTH!

Mouth
Building any business is scary.  You want to make your investment a HUGE success immediately!  You LOVE the products, the people, the mission, the company, and you can’t wait to share it!  But the problem starts to reveal itself quickly!  You don’t understand why your business may not be growing.  Why do people show interest then disappear?  One of the biggest challenges in starting your business is building confidence.  Having a strong self and level of confidence in what you do know will carry more weight in trying to learn everything about the company and trying to explain it all to your contact.

You don’t need to know everything about the company.  Period.

Think of when you started a new job.  The BIG one, the one you first got out of college, the one where it’s your “career”.  That first day, that first week, that first month; were you required to be an expert?  To have all the systems down? To know everyone’s name and their job title and description?  To have all the products memorized, know the ingredients or how it was made?  Obviously, the answer is, no!  If your employer expected this of you, they surely are not doing a great job with being a leader in management position.
Wasn’t it funny when you finally discovered that bathroom that was just around the corner, super close to you, when you had been walking clear across the building as that was the only bathroom you knew?  Or how easy it was when you figured out how to finally use the client database when it was like a foreign language to you at the start?

Why am I bringing this up?  Because I’d like for you to feel what you should feel when you start something new.  You can’t know it all, and you won’t know where all the bathrooms are i.e: shortcuts.

So stop trying to be an expert, success, know it all.  Just be confident in what you do know and what you are passionate about.  Now, this leads me to the REAL topic at hand.

When speaking with someone about the possible option of joining your business, working with you, or buying this product, the choice of words you use tell the story.  Wouldn’t you love to have your next conversation hidden camera video taped?  You could learn so much!  How your body language is.  What you say.  If you are confident.  If you puke all over them with details and more details.  If you even ask them a question or let them talk. If you know what their primary need or interest is.

Keep it simple.  Stay confident in what you do know and what you are passionate about.  The choice of words you use will bring up the feeling for result in the conversation.  If you tend to speak with negative words, (it’s not this….you aren’t….you don’t have to that…it isn’t going to be…) you will create a wall and a negative feeling for the person you are speaking to.

You help them feel what you want them to feel all by the words you are choosing.

Nothing feels worse than the feeling of defending yourself or your business in a conversation.  If you have moved the conversation into this direction, pause, and nicely end the conversation.  You won’t ever be able to convince a negative nelly as well as someone who just doesn’t believe in your mission.

Keep it simple, keep it positive, and keep the conversation about them.  It’s not about you.

6 Survival Tips for Eating in Bars

Eating in Bars
Most of us think of fast food, office doughnuts, or that tub of ice cream in the freezer when we think of diet traps. But what about those unplanned little grazings that happen when we wander out to happy hour with colleagues after work, hit the nightclubs for somebody’s birthday on the weekend, or gather with friends at the local sports bar to watch the playoff game on Sunday afternoon? Somebody passes around a bucket of wings, a plate of calamari, or a couple of orders of fries and onion rings, and you decide you’re just going to try one of these, one of those, and you surely can’t refuse that one at the happy hour price—it’s like throwing money away! Emboldened by judgment-loosening alcoholic beverages (not to mention highly caloric), a whole diet plan can be shredded in one evening. But none of us wants to stay home with our celery sticks and cabbage soup while our friends and coworkers are out on the town. So let’s take a look at some of the worst offenders offered up at our favorite watering holes and some alternatives we can order instead.

1. Buffalo wings
These little deadlies took off like crazy in the 90s and now they, or some variation, are available at almost every bar in town. Sold by the pound, by the half-dozen, or by the wing, they are delicious, but watch out—these babies can give you a buffalo butt. The basic recipe for the classic Buffalo wing is to deep-fry separated wing sections and then toss them in a combination of butter and hot sauce. Some places have added breading to the mix to better absorb the fat and sauce, and most serve them with celery and carrot sticks with a healthy serving of full-fat ranch or blue cheese dressing. Why have they become so popular? Well, of course, they taste great, but more than that, think about the bar’s strategy. What are they in the business of? Serving drinks. And here’s where the wings become the perfect bar food. They’re spicy—which makes you want to drink more. They’re salty—which makes you want to drink more. They’re fatty—which makes you feel the effects of the alcohol less . . . and makes you want to drink more. It’s a perfect storm of high-calorie temptation to make you ingest more high-calorie drinks.

I initially went to the Hooters Web site to get nutritional info for their wings, and finding none, went to their FAQ, where I was informed they couldn’t possibly give out nutritional information for such a customizable dish. I found this to be the case at most of the popular chains. This reluctance to divulge didn’t bode well for the dainty chicken wing. I finally found a third-party site reporting that a 10-piece chicken wing appetizer order at Ruby Tuesday had 910 calories and 66 grams of fat. Add the blue cheese dressing, and you can knock it up to 1,090 calories and 85 grams of fat. This seemed pretty typical. If you add variations like breading, or syrupy sauces like teriyaki or sweet-and-sour, you can bump up the calories even higher. It’s safe to guess that for every wing you eat out of your table’s wing bucket, you’re getting around 100 calories and 7 grams of fat. Chicken wings are mostly skin, so they’re pretty much the least healthy part of the chicken you can eat. And chicken “fingers” or “nuggets” aren’t much better. Some grind up the skin into the meat, which ends up being the base for the nugget, and even the all-breast-meat versions have tons of fat from the breading.
Instead: Just treat yourself to one or two wings or fingers from the bucket. But then fill up on the accompanying celery and carrot sticks (however, skip the ranch and blue cheese; ask if there’s salsa or marinara sauce). You can ask your waiter and barkeep for extra sticks, too, so your friends don’t think you’re a celery hog.

2. French fries
Fries are definitely high on the bar’s salty-fatty scale. But they’re another perfect bar food. Loved by vegetarians and carnivores alike. Usually the cheapest appetizer on the menu and great finger food for passing around. But a basket of fries, depending on how they’re prepared, can have 500 to 1,000 calories, at least half of which come from fat. Not to mention the sodium content, and even the accompanying ketchup which is usually full of high-fructose corn syrup. And, you can also get creative by adding cheese, chili, bacon, or anything else to the fries. At the Outback Steakhouse, you can order the Aussie Cheese Fries, whose one-pound, 12-ounce serving contains 2,900 calories and 182 grams of fat. Outback—it’s Australian for heart attack! Hopefully, this dish is meant to be shared, but even an individual 10-ounce cheese fries order at Johnnie Rockets clocks in at 760 calories with 43 grams of fat.
Instead: Skip the toppings. Fries, at heart, are just potatoes, which, while a bit carby, aren’t unhealthy. If you have an option between steak fries and shoestring/thin-cut fries, go with the steak fries. The potato-to-grease ratio is much higher, so essentially each steak fry absorbs less fat than the shoestring/thin-cut variety. Also, if you’re at an Irish or British pub, you could use no-calorie vinegar as your condiment of choice instead of HFCS-laden ketchup.

3. Nachos
This “snack” plate is a fiesta of fat and calories—a bed of deep-fried tortilla chips, loaded with full-fat melted cheese and sour cream. At least there’s some salsa, which is low in calories; refried beans, which give you a little fiber with your fat; and some heart-healthy guacamole. But don’t let those ingredients justify the indulgence—nachos can often be the most caloric item on the menu. One order of Classic Nachos at Chili’s contains 1,570 calories and 115 grams of fat (58 grams of which are saturated). Even if you share this pile of fatty goodness with a friend, you’ve still inhaled almost your entire day’s recommended allowance of fat, and you haven’t even ordered dinner. Olé!
Instead: Let your fork be your friend. Instead of using the tortilla chips as your cheese delivery system, use a fork and pick at the healthier things on the nacho plate—the salsa, the guacamole, the jalapeños, the olives, the beans, or the lean chicken or steak (if the nachos come with that). I also recommend sitting/standing far away from the nachos. It’ll be less tempting to eat them absentmindedly. If you’ve only ordered chips and salsa, try keeping your salsa-to-chip ratio high. The salsa’s low-calorie and nutritious, the chip is fattening and virtually nutrition free. So load up a chip with healthy salsa. Better to get refills on the salsa than the chips.

4. Deep-fried delicacies
This year, a top seller at state and county fairs is deep-fried Coke. Clearly, as a society, we have arrived at a point where we are able and willing to deep-fry pretty much anything. From classics like onion rings and calamari to new innovations like deep-fried jalapeño rings, anything that can be dipped in batter and dropped into a vat of sizzling oil will be served at your local bar. But keep in mind that while these munchies may have begun their lives as vegetables and seafood, they are not for the health-conscious. A large raw onion has 60 calories and no fat; a typical serving of onion rings has 500 calories and 34 grams of fat. Three ounces of squid contain 78 calories with one gram of fat; an order of calamari fritti at the Macaroni Grill has 1,210 calories with 78 grams of fat (13 of which are saturated). Clearly the lesson is to stay away from the deep fryer.
Instead: The bright side of a deep-fried menu is that a deep fryer is usually a sign of a working kitchen—one that might have a refrigerator. If so, you could order an alternate appetizer like shrimp cocktail—a 10-shrimp serving only runs you 228 calories with 4 grams of fat. Or order a salad with dressing on the side. And if you feel bad that you’re not joining the crowd at the saturated fat trough, see if you can get a buddy to go halfsies with you on a healthy menu item like a salad. Then you can bond with your friend instead of having plaque bond with your artery walls.

5. Sushi
If your alcohol-themed gathering is at a Japanese-themed or sushi bar, you may have hit diet heaven. Sake is only 39 calories an ounce, comparable to wine, and sushi—generally a roll of fish, rice, and seaweed—is actually low-calorie, low-fat, and healthy! Score! Be careful though, not all sushi is created equal. Some rolls that contain spicy mayonnaise sauces or tempura batter can rack up the calories big time. For example, a plain tuna roll is about 184 calories with 2 grams of fat. A spicy tuna roll is 290 calories with 11 grams of fat; and a tuna tempura roll is 508 calories with 21 grams of fat. Of course, with true Yankee ingenuity, Americans have figured out ways to incorporate all manner of ingredients into sushi. I swear to you, I’ve seen cheeseburger and pizza sushi on menus. Watch out for the ones that will turn your heart-healthy snack into a gut bomb—like the salmon-cream-cheese roll which has 517 calories with 20 grams of fat. Traditional Japanese appetizers like tempura can also be as fattening as onion rings. Three pieces of vegetable tempura run about 320 calories with 18 grams of fat.
Instead: Stick to sushi made without sauces, tempura, or other caloric ingredients. If you really want to cut calories (and carbs), order sashimi, or sushi without rice. A typical serving of tuna sashimi is less than 40 calories and 3 grams of fat. Also, look for other low-calorie items on the menu like miso soup (76 calories) or edamame (100 calories for half a cup).

6. Peanuts, pretzels, popcorn, and mixes
The diviest bar in town might not have a menu from the kitchen, but they’ll probably have a barrel of some crunchy treat which will be served in small refillable bowls—gratis. Again, this isn’t just an act of incredible generosity by the bartender, it’s motivation for you to get full of salt and fat so you can order more drinks, early and often. Peanuts are a good source of protein, but they have about 164 calories an ounce (about 30 peanuts) and 14 grams of fat. Popcorn is 140 calories an ounce (about 2-1/2 cups) with 8 grams of fat. Pretzels are only 107 calories an ounce (about five pretzels), with almost no fat, but you also get a full 20 percent of your sodium RDA in that ounce. An ounce of Chex mix (about 2/3 cup) is 120 calories with 5 grams of fat. And Asian snack mix (largely seasoned rice crackers) is 142 calories an ounce (about a cup) with 7 grams of fat.
Instead:
You can pretty well name your poison on this one. They’re all around the same calorie count per ounce. I’ve yet to find the bar where the bartender dished out a healthy alternative from the bottomless snack bucket behind the bar. The main thing to remember is that the bowl is indeed bottomless, and the bartender will keep filling the bowl, so you keep filling your glass. And keep in mind Ben Stiller’s speech from Along Came Polly, where his risk assessor character explains to Jennifer Aniston the number of people in the bar who went to the bathroom, didn’t wash their hands, and then plunged those dirty hands into the communal nut bowl. The nice thing about joints like this is that they’re not going to give you a dirty look if you pull a P90X® Peak Performance Protein Bar out of your purse. Also, if you plan on getting your nutritional sustenance from a bartender in the evening, it might be wise to pop a couple of ActiVit® multivitamins in the morning. Bottoms up!

Organic, Free Range, Grass Fed, and More

Grass FedThese days, the topic of what’s in food is probably less important than what you’re likely to hear about food. People can go for years without discussing their diets, but it’s practically impossible to go a day without hearing terms like organic, omega, or carb. Upon hearing one of these terms, you’ve found evidence that advertisers have used their market research tools and, thus, determined that they need to shove these words down your throat, especially since you probably have no idea what they mean. You see, as long as you don’t know what they mean, they can spin them however they like. Spin: it’s not just for politicians anymore. But these terms do have meaning. And once you understand them, they can help you make smarter food choices.

Foods without labels
Some foods don’t require a label, which makes them harder to spin. These are mainly very fresh and haven’t been tampered with so, in general, they are your healthy alternatives. The spin doctors here play both sides of the fence. When it comes to non-labeled foods, the important issue is how these foods were raised. When it became clear that the reason certain companies could offer lower-priced goods was because they used inferior raising methods, those who didn’t use inferior methods began using terms to help distinguish themselves. When this affected the business of the former, they jumped into the fray and the spin games began. But that’s getting ahead of our topic. Let’s begin by defining which foods don’t require labels.

First are foods like apples, oranges, broccoli, and many other things that you can buy in the state that they come from the earth. Known as fruits, vegetables, and herbs, they’re entirely different than that soda you just bought with “real fruit flavor.” These foods have parts that aren’t really foods, either. Called fiber, it’s the indigestible part of a plant. It has no nutrient value, but it’s still an ultra-important part of your diet because it does all kinds of things, including cleaning out our digestive tract and soaking up excess cholesterol. It’s very important that our diets feature plants. They are loaded with nutrients and fiber and have no man-made ingredients (okay, some have pesticides, which we’ll get to in a minute). When we do things like cook or make juice from these items, they lose their nutrients and fiber, and get a label.

Next are grains and legumes. Things like rice and beans—also plants—these foods have more protein and calories than fruits and veggies. They are less easily found in their natural state. Rice, for example, often has its shell stripped, so it’s white. Grains get turned into breads and crackers, often at the expense of their healthiest ingredients. Beans get smashed and have things added to them. As a rule, the closer you can get a legume or grain to its original state, the better it is for you.

Finally, we have meats and dairy products. Nowadays, unless you live on a farm, you probably have to buy these with labels. That’s mainly due to suspect growing and harvesting practices. This topic is mainly one for Politics class, but we’re going to look at the consumer end of it next. Hey! What are you rolling your eyes at? Yes, you, the guy in the white suit taking up two seats. What are you dressed like that for? Going to the Kentucky Derby after class? Well, pal. I believe that this subject concerns you more than anyone, so pay attention.

These animal products are loaded with protein, vitamins, and sometimes carbs and healthy fats. But we need to be careful with them because meats (other than fish) and dairy products have a lot of saturated fat. You can buy all of these products with much of this fat removed. For the most part, this is recommended, which we’ll cover in the “fat-free” portion of the lecture later on.

Organic and other terms for natural foods
Now it’s time to get to some good jargon. You’ve heard all of these terms, probably while you’ve been considering buying any of the aforementioned food items. But just what do they mean?

Organic
Organic means living, so organic foods are supposed to be alive or, at least, recently alive. Originally, “organic” meant produce that hadn’t been sprayed with inorganic things, like pesticides. But now you’ll see “organic ingredients” in boxed, jarred, and canned foods, which can be confusing. Organic was once a term used only by the folks who showed up at your weekly farmers’ market. Then, word started to get out about large-scale farmers spraying nasty pesticides on their crops, pesticides that would still be on those crops when we bought them. Most people are pretty sure they don’t want to eat something made to kill animals, so when the little “organic” guys’ businesses started to feel the impact, the big guys just started slapping an “organic” label on anything, until the government had to step in.

Now we have an imperfect system. Organic rules can be fudged to some degree, but it seems to be getting better and not worse. It’s made the large growers a bit more cognizant about what they add to or spray on their crops. Organic has also trickled up. So now packaged foods using “organic ingredients” are labeled as such. But be prudent because the fine print will tell you how much is organic. Lobbyists haggle over how much organic stuff needs to be in a product for the word “organic” to appear on the label, and the amount has changed and will continue to change. So you can see a product with a big “organic” on its label with very little organic inside.

Also, many farmers claim that organic growing remains behind the times. They argue that their products don’t seem to grow as healthily using organic standards because the classification needs reworking. This is no doubt true, as we’ll probably never be able to create a perfect system.

Bottom line: “Organic” on a label is probably better, but you should read the fine print. The more concerned the farmer or rancher, the more information they want to provide. A company that spends a lot of effort to list its practices is probably better than one that won’t go to the trouble. As a general rule, those going out of their way to meet organic standards probably care more. It’s not perfect, but buying “organic” still stacks the odds in your favor.

Grass fed
Cattle were once all grass fed. They lived on prairies and ate grass, ’cause that’s all there was to eat. On the prairie, that grass is nutrient rich because of the soil. Cattle that ate it grew big and strong, and when we ate them, we grew big and strong. Then, some guy figured out that cattle, if they had to, would eat grain. This meant he could build houses and strip malls on the prairie, put the cattle into little fenced areas and feed them grain, and make a lot more money. The downside was that grain didn’t have the same nutrient value (like eating Krispy Kreme doughnuts instead of broccoli), so the cows weren’t so big and strong. To make them look like they once did, he started shooting them with things like steroids, so that the cattle started looking like Jose Conseco, and all was good in the world. Except that when we ate the cattle, they didn’t have the same nutrient value. This meant we ate the same calories with less nutrient value. When this happened, we got fat.

For a while, we were none the wiser. Then, people started getting sick and dying because some genius, low on grain, started feeding cows parts of other cows mixed with the grain to make more money. Cows aren’t carnivorous, like animals with sharp teeth, so this didn’t work well and bad stuff like E. coli started showing up in meat. Anyway, feeding cows other cows is now against the law, but lobbyists were also able to make a deal in which it’s nearly impossible for meat companies to be sued, so who knows what they’re actually up to.

Bottom line: Even though meat lobbyists have been hammering away at the “grass fed” requirements, it still means that the meat is likely to be much better in quality.

Free range
Cattle weren’t the only animals out on the prairie. Birds were there, too. In fact, birds were all over the place because they have wings and can, you know, fly. This became problematic when folks decided they wanted to raise them on farms. You listening, Colonel? Figuring that if birds couldn’t fly and, well, they would then need no space at all, “farmers” started loading them all together in tiny little pens. Irritated—naturally—the birds would peck at each other and cause general turmoil, so good ol’ Foster the farmer put them in little cages wherein they couldn’t get at each other—for their entire lives!

Since this isn’t Animal Cruelty class, let’s just talk about how healthy these birds are when they grow up and we eat them. When you get out and exercise, how does that help you? Hmm, since some of you can’t answer this, I’ll tell you. You get healthier. Your body systems work better and you get more muscle. Muscle is meat, like the part of a chicken that we want to eat. If you sit in a small room for a long time, how do you tend to look or feel? Answer: You get fat. You get sick. You die young. Take two chickens. Let one run around and eat stuff it finds growing out of the ground. Put the other in a 2-foot-square box and feed it junk food. Which one do you want to eat?

Bottom line: Only eat free-range fowl, which is harder than ever to find now that new grades of distinction have surfaced. Again, to stay on top of it, you’ll need to stay educated. To reiterate, the more concerned the company, the more likely they will want to educate you.

Farm raised
This term has to do with fish. For those of you who are confused, that is natural. Fish live in water. We live on land. How the heck do we farm them? The obvious answer is to put them in big aquariums, but that would be too expensive. Instead, they raise fish in fenced-off areas and treat them a bit like the birds mentioned above. This tends to cause a lot of damage for the ecosystem in general, but this isn’t Environment class. We don’t offer environment classes because they don’t help your standardized testing. Anyway, the effect on the fish depends a lot on the type of fish. Some, like catfish that naturally live in sluggish conditions, do okay, while others, like salmon, do terribly. In fact, salmon are migratory and swim for most of their lives. Keeping them in a “tank” wreaks havoc on their lifestyle. Farm-raised salmon don’t even have red meat, like they do naturally, and are dyed red for market. Do you really want to eat fish that’s been dyed red?

Bottom line: Avoid farm-raised fish when possible. Always avoid farm-raised salmon.

Local
Some of you are no doubt wondering why this rather boring-sounding label is taking up more shelf space lately. After all, isn’t the gourmand taught to eat from exotic and far-off lands? Who, with ample means, wouldn’t always opt for Maine lobster, Norwegian caviar, and water from New Zealand?

One concerned for the health of the planet might be the obvious answer. You don’t have to be Al Gore to deduce that using 500,000 gallons of gas so that you can sip from a melting glacier near Christchurch might create a ripple effect with negative implications for the planet. Buying locally allows us to play watchdog. It’s easy to check out your local dairy. Just ask around. You don’t even need to research. Good businesses tend to get talked about in the community. And if you suspect that a local business is wielding a bit too much power and influence over your neighbors, that’s probably all the information you need. But your local Chambers of Commerce, Better Business Bureaus, and independent news organizations are keen to help out should your scuttlebutt network not be broad enough.

Bottom line: Local companies should always be considered first.

Beachbody Grows Exponentially Thanks To Network Marketing

Shaun T. Insanity
There are not many companies these days that can do $400 million in sales and remain relatively anonymous.

Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.

Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.

Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.

Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.

What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.

It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.

Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.

And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.

“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”

While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.

“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”

By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.

Dirty Secrets of food processing Industry

Food ProcessingWe have always processed our food; this is an activity that is uniquely human. We chop, soak, cook and ferment our food – as well as grind and dry – these are all types of processing.

Traditional processing has two functions: to make food more digestible and to preserve it for use during times when food isn’t readily available. Nutritious, long-lasing processed foods including pemmican, hard sausage and old-fashioned meat puddings and haggis, as well as grain products, dairy products, pickles—everything from wine and spirits to lacto-fermented condiments. Farmers and artisans—bread makers, cheese makers, distillers, millers and so forth—processed the raw ingredients into delicious foods that retained their nutritional content over many months or even years, and kept the profits on the farm and in the farming communities where they belonged.

Unfortunately, in modern times, we have substituted local artisanal processing with factory and industrial processing, which actually diminishes the quality of the food, rather than making it more nutritious and digestible. Industrial processing depends upon sugar, white flour, processed and hydrogenated oils, synthetic food additives and vitamins, heat treatment and the extrusion of grains.

BREAKFAST CEREALS
Let’s look at the processing involved in the typical American breakfast of cereal, skim milk and orange juice. Cold breakfast cereals are produced by a process called extrusion. Grains are mixed with water, processed into a slurry and placed in a machine called an extruder. The grains are forced out of a tiny hole at high temperature and pressure, which shapes them into little o’s or flakes or shreds. Individual grains passed through the extruder expand to produce puffed wheat, oats and rice. These products are then subjected to sprays that give a coating of oil and sugar to seal off the cereal from the ravages of milk and to give it crunch.

In his book Fighting the Food Giants, biochemist Paul Stitt describes the extrusion process, which treats the grains with very high heat and pressure, and notes that the processing destroys much of their nutrients. It denatures the fatty acids; it even destroys the synthetic vitamins that are added at the end of the process. The amino acid lysine, a crucial nutrient, is especially damaged by the extrusion process.

Even boxed cereals sold in health food stores are made using the extrusion process. They are made with the same kind of machines and mostly in the same factories. The only “advances” claimed in the extrusion process are those that will cut cost, regardless of how the process alters the nutrient content of the product.

With so many millions of boxes of cereal sold each year, one would expect to see published studies showing the effects of these cereals on animals and humans. But breakfast cereals are a multi-billion dollar industry that has created huge fortunes for a few people. A box of cereal containing a penny’s worth of grain sells for four or five dollars in the grocery store–there is probably no other product on earth with such a large profit margin. These profits have paid for lobbying efforts and journal sponsorships that have effectively kept any research about extruded grains out of the scientific literature and convinced government officials that there is no difference between a natural grain of wheat and a grain that has been altered by the extrusion process.

THE RAT EXPERIMENTS
Unpublished research indicates that the extrusion process turns the proteins in grains into neurotoxins. Stitt describes an experiment, conducted in 1942 by a cereal company but locked away in the company’s file cabinet, in which four sets of rats were given special diets. One group received plain whole wheat grains, water and synthetic vitamins and minerals. A second group received puffed wheat (an extruded cereal), water and the same nutrient solution. A third set was given water and white sugar. A fourth set was given nothing but water and synthetic nutrients. The rats that received the whole wheat lived over a year on this diet. The rats that got nothing but water and vitamins lived about two months. The animals on a white sugar and water diet lived about a month. The study showed that the rats given the vitamins, water and all the puffed wheat they wanted died within two weeks—even before the rats that got no food at all. These results suggest that there was something very toxic in the puffed wheat itself! Proteins are very similar to certain toxins in molecular structure, and the pressure of the puffing process may produce chemical changes that turn a nutritious grain into a poisonous substance.

Another unpublished experiment was carried out in 1960. Researchers at the University of Michigan in Ann Arbor were given eighteen laboratory rats. These were divided into three groups: one group received cornflakes and water; a second group was given the cardboard box that the cornflakes came in and water; the control group received rat chow and water. The rats in the control group remained in good health throughout the experiment. The rats eating the box became lethargic and eventually died of malnutrition. The rats receiving the cornflakes and water died before the rats that were eating the box! (The first box rat died the day the last cornflake rat died.) Furthermore, before death, the cornflakes-eating rats developed aberrant behavior, threw fits, bit each other and finally went into convulsions. Autopsy revealed dysfunction of the pancreas, liver and kidneys and degeneration of the nerves of the spine, all signs of insulin shock. The startling conclusion of this study was that there was more nourishment in the box than in the cornflakes. This experiment was designed as a joke, but the results were far from funny.

Most Americans eat boxed cereals today. Because these are fortified with synthetic nutrients, the USDA can claim that they are as healthy as the grains from which they are made. Many of these cereals contain at least 50 percent of calories as sugar. Those sold in health food stores may be made of whole grains and fewer sweeteners. However, these whole grain extruded cereals are probably more dangerous than their refined grain counterparts sold in the supermarkets, because they are higher in protein, and it is the proteins in these cereals that are rendered toxic by this type of processing.

THE EXTRUSION PROCESS
When we put cereals through an extruder, it alters the structure of the proteins. Zeins, which comprise the majority of proteins in corn, are located in spherical organelles called protein bodies. The scientific literature does contain one study on extruded grains, which investigated changes in protein body, shape and release of encapsulated alpha-zeins as a result of the extrusion processing. Researchers found that during extrusion, the protein bodies are completely disrupted and the alpha-zeins dispersed. The results suggest that the zeins in cornflakes are not confined to rigid protein bodies but can interact with each other and other components of the system, forming new compounds that are foreign to the human body. The extrusion process breaks down the organelles and disperses the proteins, which then become toxic. When the proteins are disrupted in this way, it can adversely affect the nervous system, as indicated by the cornflake experiment.

OLD FASHIONED PORRIDGE
There is only one way to put these companies out of business, and that is not to eat their food. So, what are you going to have for breakfast instead of cheerios and corn flakes? Eggs–any style–are always a good choice. As for grain, old-fashioned porridges made from non-extruded grains provide excellent nourishment at an economical price. Grains such as oats should be cut or rolled and then soaked overnight in a warm, acidic medium to neutralize the many anti-nutrients naturally occurring in grains, such as irritating tannins, digestion-blocking enzyme inhibitors and mineral-blocking phytic acid. This treatment can also gently break down complex proteins in grains. You soak the grains in warm water plus one tablespoon of something acidic, like whey, yoghurt, lemon juice or vinegar. The next morning, your grain will cook in just a few minutes. It’s best to eat your porridge with butter or cream, like our grandparents did. The nutrients in the dairy fats are needed in order for you to absorb the nutrients in the grains. Without the fat-soluble vitamins A, D and K2, you cannot absorb the minerals in your food. Furthermore, the fats in butter and cream slow down the release of glucose into the bloodstream, so that your blood sugar remains stable throughout the morning.

MILK
Milk is one of nature’s most perfect foods. Most of our milk comes from a sacred animal, the cow. Today, however, in the industrial system, we imprison cows indoors for their entire lives; we give them inappropriate feed such as soy, bakery waste, citrus peel cake and the swill from ethanol production, foods that cows are not designed to eat. The confinement environment and the inappropriate feed make these cows sick, so they need antibiotics and other drugs. We breed them to give huge amounts of milk, and give them hormones to increase milk production as well. These cows produce large quantities of watery milk with only half the amount of fat compared to milk produced by old-fashioned cows eating green grass. Then this milk is shipped to factories for processing.

Inside the plants, the milk is completely remade. As described by Emily Green in the Los Angeles Times, centrifuges separate the milk into fat, protein and various other solids and liquids. Once segregated, these are recombined at specific levels set for whole, lowfat and no-fat milks. Of the reconstituted milks, whole milk will most closely approximate original cow’s milk. What is left over will go into butter, cream, cheese, dried milk, and a host of other milk products. The dairy industry promotes lowfat milk and skim milk because they can make more money on the butterfat when used in ice cream. When they remove the fat to make reduced-fat milks, they replace it with powdered milk concentrate, which is formed by high temperature spray drying.

Then the milk is sent by tanker trucks (which are not refrigerated) to bottling plants. The milk is pasteurized at 161oF for fifteen seconds by rushing it past superheated stainless steel plates. If the temperature is 230oF (over the boiling point), the milk is considered ultrapasteurized. This ultrapasteurized milk will have a distinct cooked milk taste, but it is sterile and shelf stable. It may be sold in the refrigerated section of the supermarket so the consumer will think it is fresh, but it does not need to be. The milk is also homogenized by a pressure treatment that breaks down the fat globules so the milk won’t separate. Once processed, the milk will last for weeks, not just days.

Processing makes the milk difficult to digest and renders the proteins allergenic. Animals fed pasteurized milk exclusively develop nutrient deficiencies and become infertile after several generations.

Fortunately, Real Milk from pasture-fed cows, milk that is not pasteurized, processed or homogenized, is becoming more widely available. In fact, demand for Real Milk is growing rapidly. To find Real Milk in your area, visit realmilk.com

In order to make powdered milk, fluid is forced through a tiny hole at high pressure and then blown out into the air. This causes a lot of nitrates to form, and the cholesterol in the milk becomes oxidized. Contrary to popular opinion, cholesterol is not a demon but your best friend; you don’t have to worry about consuming foods containing cholesterol, except that you do not want to consume oxidized cholesterol. Evidence indicates that oxidized cholesterol can initiate the process of atherosclerosis.

Powdered milk is added to reduced-fat milks and milk products to give them body. So, when you consume reduced-fat milk or yoghurt, thinking that it will help you avoid heart disease, you are actually consuming oxidized cholesterol, which can initiate the process of heart disease.

ORANGE JUICE
Now, let’s turn to the orange juice, part of our “healthy breakfast” of cereal, lowfat milk and juice. An article from Processed and Prepared Foods describes a “a new orange juice processing plant is completely automated and can process up to 1,800 tons of oranges per day to produce frozen concentrate, single strength juice, oil extracted from the peel and cattle feed.” The new method of producing juice puts the whole orange in the machine. Another abstract states: “Various acid sprays for improving fruit peel quality and increasing juice yield are added to these processed oranges.” These compounds are added to extract as much juice as possible, as well as the oil out of the skin. The conventional orange crop is sprayed heavily with pesticides called cholinesterase inhibitors, which are very toxic to the nervous system. When they put the whole oranges into the vats and squeeze them, all that pesticide goes into the juice. Then they add acids to get every single bit of juice out of these oranges. So commercial orange juice can be a very toxic soup. This may be one reason that consumption of fruit juice is associated with increased rates of dementia.

What about the peel used for cattle feed? The dried, left-over citrus peel from orange juice production is processed into cakes, which are still loaded with cholinesterase inhibitors. Mark Purdey, in England, has shown how this practice correlates with mad cow disease. The use of organophosphates either as a spray on the cows or as a component of their feed, causes degeneration of the brain and nervous system in the cow, and if it’s doing it to the cow, there’s a possibility it may be doing it to you also.

The U.S. government tries to give the impression that pasteurization of juice is necessary to ensure our safety. However, it might surprise you to learn that researchers have found fungus that is resistant to pressure and heat in processed juices. They found that seventeen percent of Nigerian packages of orange juice and twenty percent of mango and tomato juices contained these heat-resistant fungi. They also found E. coli in the orange juice; it was pressure resistant and had survived pasteurization. So there is plenty of danger from contamination in these pasteurized juices.

In one study, heat-treated and acid-hydrolyzed orange juice was tested for mutagenic activity. The authors found that the heating process produced intermediate products which, under test conditions, gave rise to mutagenicity and cytotoxicity. In other words, there were cancer-causing compounds in the orange juice. In another study, gel filtration and high performance liquid chromatography were used to obtain mutagenic fractions from heated orange juice.

So if you want juice with your breakfast, avoid commercial processed orange juice. Instead, squeeze yourself a couple of organic oranges or an organic grapefruit–in other words, process the juice yourself! Mix that fresh juice with sparkling water and a pinch of salt for a delicious spritzer.

NATURAL NOURISHING BROTHS
In the past, many traditional cultures made use of animal bones to make broth. They recognized the health-giving properties of bone broth as well as wonderful flavors broth gave to soups, sauces, gravies and stews. Modern science has shown us that homemade bone broths are indeed the healing wonders of the food pharmacopia; they provide minerals in abundance, strengthen bones and sinews, heal the gut and help us detoxify. The gelatin in homemade bone broth is a natural digestive aid.

INDUSTRIAL SOUPS
Most commercial soup bases and sauces contain artificial meat-like flavors that mimic those we used to get from natural, gelatin-rich broth. These kinds of short cuts mean that consumers are shortchanged. When the homemade stocks were pushed out by the cheap substitutes, an important source of minerals disappeared from the American diet. The thickening effects of gelatin could be mimicked with emulsifiers, but, of course, the health benefits were lost. Gelatin is a very healthy thing to have in your diet. It helps you digest proteins properly and is supportive of digestive health overall.

Research on gelatin and natural broths came to an end in the 1950s when food companies discovered how to induce maillard reactions–the process of creating flavor compounds by mixing reduced sugars and amino acids under increased temperatures–and produce meat-like flavors in the laboratory. In a General Foods Company report issued in 1947, chemists predicted that almost all natural flavors would soon be chemically synthesized. Following the Second World War, American food companies discovered monosodium glutamate, a food ingredient the Japanese had invented in 1908 to enhance food flavors, including meat-like flavors. Humans actually have receptors on the tongue for glutamate—it is the protein in food that the human body recognizes as meat–but the glutamate in MSG has a different configuration, which cannot be assimilated properly by the body. Any protein can be hydrolyzed (broken down into its component amino acids) to produce a base containing MSG. When the industry learned how to synthesize the flavor of meat in the laboratory, using inexpensive proteins from grains and legumes, the door was opened to a flood of new products, including boullion cubes, dehydrated soup mixes, sauce mixes, TV dinners, and condiments with a meaty taste.

The fast food industry could not exist without MSG and artificial meat flavors, which beguile the consumer into eating bland and tasteless food. The sauces in many commercially processed foods contain MSG, water, thickeners, emulsifiers and caramel coloring. Your tongue is tricked into thinking that you are consuming something nutritious, when in fact it is getting nothing at all except some very toxic substances. Even dressings, Worcestershire sauce, rice mixes, flavored tofu, and many meat products have MSG in them. Almost all canned soups and stews contain MSG, and the “hydrolyzed protein” bases often contain MSG in very large amounts.

So-called homemade soups in most restaurants are usually made by mixing water with a powdered soup base made of hydrolyzed protein and artificial flavors, and then adding chopped vegetables and other ingredients. Even things like lobster bisque and fish sauces in most seafood restaurants are prepared using these powdered bases full of artificial flavors.

The industry even thinks it is too costly to just use a little onion and garlic for flavoring–they use artificial garlic and onion flavors instead. It’s all profit based with no thought for the health of the consumer.

Unfortunately, most of the processed vegetarian foods are loaded with these flavorings, as well. The list of ingredients in vegetarian hamburgers, hot dogs, bacon, baloney, etc., may include hydrolyzed protein and “natural” flavors, all sources of MSG. Soy foods are loaded with MSG.

Food manufacturers get around the labeling requirements by putting MSG in the spice mixes; if the mix is less than fifty percent MSG, they don’t have to indicate MSG on the label. You may have noticed that the phrase “No MSG” has actually disappeared. The industry doesn’t use it anymore because they found out that there was MSG in all the spice mixes; even Bragg’s amino acids had to take “No MSG” off the label.

HEALTH PROBLEMS
While the industry was adding MSG to food in larger and larger amounts, in 1957 scientists found that mice became blind and obese when MSG was administered by feeding tube. In 1969, MSG-induced lesions were found in the hypothalamus region of the mouse brain. Subsequent studies pointed in the same direction. MSG is a neurotoxic substance that causes a wide range of reactions in humans, from temporary headaches to permanent brain damage. It is also associated with violent behavior. We have had a huge increase in Alzheimer’s, brain cancer, seizures, multiple sclerosis and diseases of the nervous system, and one of the chief culprits is the flavorings in our food.

Ninety-five percent of processed foods contain MSG, and, in the late 1950s, it was even added to baby food. Manufacturers say they have voluntarily taken it out of the baby food, but they didn’t really remove it; they just called it “hydrolyzed protein” instead.

An excellent book, Excitotoxins, by Russell Blaylock, describes how nerve cells either disintegrate or shrivel up in the presence of free glutamic acid if it gets past the blood-brain barrier. The glutamates in MSG are absorbed directly from the mouth to the brain. Some investigators believe that the great increase in violence in this country starting in 1960 is due to the increased use of MSG beginning in the late 1950s, particularly as it was added to baby foods.

INDUSTRIAL FATS AND OILS
The food processing empire is built on industrial fats and oils, extracted from corn, soybeans and other seeds. Crude vegetable oil–which is dark, sticky and smelly–is subjected to horrendous processing to produce clean-looking cooking oils, margarine, shortening and spreads. The steps involved in processing usually include degumming, bleaching, deodorizing, filtering and removing saturates to make the oils more liquid. In the process, the nutrients and antioxidants disappear–but not the pesticides. Most processors also add a hexane solvent in order to squeeze the very last drop of oil out of the seeds. Caustic refining, the most widely used process for oil refining, involves adding very alkaline, chemicals to the oil.

In order to make a solid fat out of liquid oil, manufacturers subject the oils to a process called partial hydrogenation. The oil is extracted under high temperature and pressure, and the remaining fraction of oil is removed with hexane solvents. Manufacturers then steam clean the oils, a process that removes all the vitamins and all the antioxidants—but, of course, the solvents and the pesticides remain. These oils are mixed with a nickel catalyst and then, under high temperature and pressure, they are flooded with hydrogen gas. What goes into the reactor is a liquid oil; what comes out of that reactor is a smelly mass resembling grey cottage cheese. Emulsifiers are mixed in to smooth out the lumps, and the oil is then steam cleaned once more, to get rid of the horrible smell. The next step is bleaching, to get rid of the grey color. At this point, the product can be called “pure vegetable shortening.” To make margarines and spreads, artificial flavors and synthetic vitamins are added. But the government does not allow the industry to add synthetic color to margarine–they must add a natural color, such as annatto–a comforting thought. The margarine or spread is then packaged in blocks and tubs and advertised as a health food.

Saturated fat is the type of fat found in such foods as lard, butter and coconut oil. Saturated fat molecules are straight, so they pack together easily. That is why saturated fats are solid at room temperature. Unsaturated fats have a little bend at each double bond, with two hydrogen atoms sticking out on the same side. And when that molecule gets incorporated into your cells, the body wants those two hydrogen atoms to be on the same side of the carbon chain, forming an electron cloud; that is where controlled chemical interactions take place.

During the process of partial hydrogenation, one of those hydrogen atoms is moved to the other side, causing the molecule to straighten out so that it behaves chemically like a saturate—although biochemically it behaves very differently. The original, unsaturated molecule is called a “cis” fatty acid, because the two hydrogens are together, and then it becomes a trans fatty acid, because the two hydrogens are across from each other (“trans” means “across”). Your body doesn’t know that this new molecule is something that has never existed in nature before, and when you eat one of these trans fatty acids, it gets built into your cell membranes. Because of the chemical rearrangement, the reactions that should happen can’t take place. Enzymes and receptors don’t work anymore. The more trans fatty acids that you eat, the more partially hydrogenated your cells become and the more chaos that you are going to have on the cellular level.

All of the margarines, shortenings and even low-trans-fat spreads are made with these harmful ingredients. They’re used in chips and crackers, and most restaurants use them for cooking fries. Until the early 1980s, fast food outlets and restaurants cooked the fries in tallow, which is a very safe fat, but now they use partially hydrogenated soybean oil.

In the past, when you made desserts for your kids, at least the sugar they contained came with butter, eggs, cream and nuts—all good wholesome foods. Now manufacturers can imitate the butter, eggs, cream and nuts, so all you have is sugar, industrial oils and artificial ingredients in these instant puddings, pastries and other artificial desserts.

Many diseases have been associated with the consumption of trans fatty acids—heart disease, cancer, and degeneration of joints and tendons. The only reason that we are eating this stuff is because we have been told that the competing saturated fats and oils—butter, lard, coconut oil, palm oil, tallow and suet—are bad for us and cause heart disease. Such assertions are nothing but industry propaganda.

WESTON PRICE
Weston A. Price, DDS, discovered that as populations adopt processed foods, with each generation the facial structure becomes more and more narrow. Healthy faces should be broad. We are all designed to have perfectly straight teeth and not get cavities. When you are eating real, nutrient-dense foods, you get the complete and perfect expression of the genetic potential. We were given a perfect blueprint. Whether or not the body temple is built according to the blueprint depends, to a great extent, on our wisdom in food choices.

When primitive societies abandoned the traditional diet and began to eat processed foods, the next generation developed narrowed facial structure and many diseases. We know that if you continue this diet for three generations, reproduction ceases. This is the terrible price of the West, the Western Price. Civilization will die out unless we embrace the food ways of our ancestors. That means turning our backs on processed foods and getting back into the kitchen, to prepare real foods–containing healthy fats–for ourselves and our families.

OPTIMAL FOOD PREPARATION—MADE WITH LOVE
Food preparation is actually a sacred activity: According to esoteric lore, “If a woman could see the sparks of light going forth from her fingertips when she is cooking, and the energy that goes into the food she handles, she would realize how much of herself she imbues into the meals that she prepares for her family and friends. It is one of the most important and least understood activities of life that the feelings that go into the preparation of food affect everyone who partakes of it. This activity should be unhurried, peaceful and happy because the energy that flows into that food impacts the energy of the receiver.

“That is why the advanced spiritual teachers of the East never eat food prepared by anyone other than their own chelas (disciples). The person preparing the food may be the only one in the household who is spiritually advanced. An active charge of happiness, purity and peace will pour forth into the food from him, and this pours forth into the other members of the family and blesses them.”

To be healthy, we need to prepare our own food, for ourselves and our families. This doesn’t mean you have to spend hours in the kitchen, but you do need to spend some time there, preparing food with wisdom and love. If no one in the family has time to prepare food, you need to sit down and rethink how you are spending your time, because this is the only way to get nourishing foods into your children. We can return to good eating practices one mouth at a time, one meal at a time, by preparing our own food and preparing it properly.

Sweeteners

Sugar
In this tip, we’ll look at sugar and fake sugar, and then try to come up with a reasonable strategy to deal with our sweet teeth.

Sugar
Remember, this class is the ultra basics, so instead of using words like saccharide and galactose, let’s just say that sugar is the simplest form of carbohydrates. It’s sweet, yummy, and easy to crave. In nature, it’s found in plants. As you recall from Part I, plants have fiber, and this minimizes sugar’s impact on your system by causing it to be digested slowly. Carbohydrates, whether from potatoes, lentils, or bananas, all break down into sugars in your body, and you use these sugars as fuel when you do stuff. So, if done right, eating carbohydrates is a good thing, especially when you’re active.

Refined sugar, the white grainy stuff you’ll find in gummy bears, chocolate, Coke, and most desserts, is sugar minus the fiber that surrounds it in nature. What you’re left with is a sweet but highly caloric food that your body absorbs very rapidly, causing a “sugar rush.” This “rush” is a temporary imbalance in your system that your body tries to regulate—a spike of energy followed by a lull.

But your body hates the lull, so to bring you back up, it’ll crave, you guessed it, more sugar. It’s an ugly cycle, considering refined sugar’s only nutritional value is similar to a nitrous injection in a race car—a quick burst of energy that burns right out. This might be a good thing if you’re in a drag race (or, in human terms, if you need an extra burst of energy during a workout), but it’s a bad thing any other time because, if you don’t put that excess sugar to use, it gets stored as fat.

Bottom line: Refined sugar is okay for sports performance (while you are skiing, bicycling, running, and so on), but it’s bad at all other times. Unfortunately, we tend to want it at all other times. Therefore, straight sugar consumption should be limited. Now you’re probably wondering, “So the best time to eat gummy bears would be during a marathon instead of at night in front of the TV?” The answer is yes, absolutely. And now you’re probably thinking, “But I want dessert after dinner!” Right, we all do. Something sweet after a meal is pretty darn ingrained in our society.

Artificial Sweeteners
I’m not going to do a breakdown of the artificial sweeteners on the market—because we already have. I recommend that you read “Sweet Nothing,” issue #58 (refer to the Related Articles section below), which will only take you a couple of minutes. Essentially, there are a bunch of different artificial sweeteners to choose from. Most are made of various chemical reactions that your taste buds think are sweet but aren’t used by your body and have zero calories.

There are also some, called sugar alcohols, which have fewer calories than regular sugar because they’ve been combined with an artificial fiber that you can’t digest. These have “-tol” at the end of their names, like “xylitol.” One, Stevia, or “sweet leaf,” is natural. It’s basically a, well, sweet leaf that you can chew on or that we can grind into a powder, like sugar. Now you might be thinking, “This all sounds great! What’s the catch?”

The catch is that a lot of recent science is showing us that calories might not be the only reason we’re fat. In fact, a handful of studies cited in “Sweet Nothing” concluded that those using artificial sweetener regularly tended to be more obese than those who used regular sugar. Then there’s the little fact that sweeteners may not be safe. The Food and Drug Administration (FDA) has approved some, but given their track record (Vioxx, etc.), we can easily—and should—be a bit skeptical. With a cursory search of the Internet, you can find both pro and con studies for each alternative sweetener. The FDA is highly influenced by lobbyists and does not accept all viable studies, meaning that you might want more than FDA approval before blindly trusting what you put into your body. So let’s use some logic to try to assess how best to choose a sweetener. By adding two and two together, we should be able stack the odds in our favor.
Time. Saccharin is the most maligned of this bunch, yet it’s been around for more than 100 years and is still on the market. Sure, there is some negative research out there, but it can’t be that bad! A lot of people consume a lot of different artificial sweeteners. If people were dropping like flies, we’d probably hear about it. In fact, sweet leaf has been used for thousands of years. FDA approval or not, that’s what I call time-tested.
Research. If one of these sweeteners were so good, why would other people keep trying to come up with better ones? From this fact alone, we know that at least some of those negative findings must have an inkling of merit.
Money. The influence of big business can keep need-to-know information from the public (again, Vioxx, etc.). Most sweeteners have become American staples, such as aspartame in diet soda.
Artificial or natural? “Artificial” sounds bad and “natural” sounds good. But just because something is natural does not mean it’s good. Tobacco and opium are natural. So, the claim that Stevia is good because “it’s natural” bears little relevance. Many very beneficial drugs are artificial. However, you generally don’t want to take them habitually, which is how some people use artificial sweeteners. Artificial doesn’t mean bad, but it should mean caution.
Anecdotal. I’m going to share two quick stories: First, my sister is a sweet leaf proponent. It’s time-honored and natural but lacks FDA approval. She lobbied Starbucks for a natural alternative to Splenda (chlorinated sugar). She got a long line of positive responses up the chain of command until, finally, they stopped returning her calls. A short time later, her local market (a chain that she used as an example for Starbucks) was forced to stop offering sweet leaf with their coffee and only sell it as a “supplement.” Coincidence or a blatant case of big business (Starbucks and/or the folks who bring you Splenda) using strong-arm tactics against someone who truly cares about your health? In the wake of the FDA scandal, it’s hard not to at least harbor a little suspicion.
Next is a female athlete whom I trained; she could not lose weight, despite being in great shape and eating a strict diet. Her vice was about 100 ounces of no-cal soft drinks per day. She would eye double Big Gulps like a junky does crack. When we were able to get her off the stuff—she even drank some sugared soft drinks to do so—she lost 15 pounds. This example is now being echoed with science. Two large-scale studies spanning many years have shown a link between artificial sweeteners and obesity.
Bottom line: There is no hard evidence that any one sweetener is better than the others. Most likely the stuff won’t kill you, at least not quickly. But given that we also know it’s not 100 percent safe, it would seem wise to limit your consumption as much as possible.

So now that we understand that sugar should be limited, let’s look at some ways to do it.
5 Ways to Satisfy Your Sweet Tooth
So what’s a dessert-loving health seeker to do? Here are my five favorite ways to cut your sugar consumption without ruining all of your fun:
1. Portion control. I recently saw a sign in a Denny’s window saying, “Remember, an apple a day.” The sign was of an apple surrounded by about 2,000 calories of sugar and fat. Our society has gone crazy for “bigger is better.” After dinner, your body is not hungry. You don’t need 2,000 extra calories. You don’t need 200! If you savor a square of chocolate or a tablespoon of Ben & Jerry’s slowly, it will curb your cravings without a noticeable effect on your diet.

2. Don’t snack on artificial sweeteners. Gum is probably the worst snack because it creates a stimulus-response action that causes you to crave sweet stuff constantly.

3. Add some fruit to your sugar or artificial sweetener. Fruit is both sweet and good for you. However, I realize an apple might not be enough all by itself to satiate your sweet tooth. But you can dress up fruit with a very small amount of a “real” dessert and make it pretty darn decadent.

4. Make sure you have some complex carbs in your diet. This sounds boring, but complex carbs, like whole grains, sweet potatoes, rice, beans, ‘n’ stuff, all slowly break down into blood sugar. If your blood sugar is steady, you won’t crave sugar. You might still habitually crave it, but that’s a ton better than a sugar-crash craving, which will likely lead to bingeing.

5. The protein powder trick. Most protein powders have a small amount of sugar and a touch of artificial sweetener, and are 90 percent protein. If you can find one you like (our Whey Protein Powder is fantastic, ahem, ahem), you might be able to curb your cravings with a high-protein snack. Chalene Johnson, the creator of Turbo Jam®, uses chocolate protein powder as a base for pudding, and Beachbody® advice staff member, Denis Faye, sprinkles it on cereal. If you get creative, the possibilities may be endless.