We are TEAM HankFit247, Independent Team Beachbody Coaches in the United States, Canada, Puerto Rico, US Territories, and Military bases around the world.
There are not many companies these days that can do $400 million in sales and remain relatively anonymous.
Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.
Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.
Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.
Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.
What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.
It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.
Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.
“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”
Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.
And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.
“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”
While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.
“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”
By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.
Insanity Workout Tips & Tricks
Here it is! What you have been waiting for INSANITY WORKOUT FREE TIPS!
I wanted to pass along these INSANITY WORKOUT FREE TIPS to you to ensure you get the maximum results you want!
1. GET YOUR MIND RIGHT
Before the first bead of sweat ever drops from you body, you must prepare your mind for your next 60 days. You need to decide right now that you are in this for the full two months. It doesn’t seem like a long time, but you would be shocked the number of people I talk to who quit in the first week.
Things to wrap your head around before starting INSANITY:
- You WILL work hard. Probably harder than you ever have before in your life.
- This is NOT a quick fix! You aren’t going to look like Shaun T by Day 3.
- The scale is not how to judge your progress! Performance & Energy will be your guides.
2. FORM IS KING
FORM OVER SPEED! Insanity is a rare workout. There isn’t a slow intro to let your body warm up. It comes out of the gate fast and furiously. It’s easy to get caught up in the excitement and adrenaline Shaun T gives off. You feel like you need to keep up with everyone in the DVD. Let me let you in on a little secret. Most of the people in that video had 60 days to train with Shaun T in preparation to shoot the DVDs. If that group of fitness professionals needed 60 days to be ready, don’t feel bad when you aren’t at their level on day one.
If you are really serious about performing at your max and avoiding injury then WATCH the workout before you do it. That way you can see the progressions and pay close attention to Shaun T’s form. Let’s face it; once the workout starts, we are so busy trying to keep up that exercise form is the first thing to be compromised. And when you compromise form- BAM – that is when you get injured and can’t workout at all. No one wants that, do they?
3. PACE YOURSELF
This goes hand in hand with #2. Even though at times you may think otherwise, Shaun T cannot see you through your TV screen. He is not going to jump through the screen and yell at you if your pace is half of the Insanity cast members. Your body will actually get BETTER RESULTS at a slower pace if you master perfect form!
When you go faster than you should, you leave yourself open for injuries, discouragement, frustration, and getting light headed. No one wants that!
4. FUEL YOUR BODY PROPERLY
Yes, there is a Nutrition Guide that comes with your Insanity DVDs! It amazes me how many people want to just jump into the workouts without paying any attention to how to eat during INSANITY.
You probably bought INSANITY because you wanted to look like the success stories on the infomercial or to have abs like Shaun T. Well let me let you in on a little secret: They didn’t get bodies like that eating whatever they wanted to.
Or even worse – many people are not eating enough! There was as much time and effort put into the nutrition guide as there was in creating the workouts.
It’s only 60 days! Don’t you want to give yourself the best chance to get the ultimate results from your investment?
Some people are surprised how much food they are asked to eat, but keep this in mind: You are training like an athlete, so you have to fuel your body like an athlete. INSANITY is not a program to be done without the proper fuel.
In addition to the food guide there are 2 things I recommend you use DAILY during your INSANITY Workouts:
- Shakeology – It truly is the healthiest meal of the day. It also makes a fantastic pre-workout meal. I drink mine 1st thing in the morning.
- Results and Recovery Formula – Originally designed to be used by people doing P90X. The orange bottles you see everyone drinking from in the Insanity Workout DVDs are filled with Results and Recovery Formula. Put 1 scoop in your water during your workout, and take 1 scoop post workout to replenish lost nutrients and prevent soreness.
5. FIND AN ACCOUNTABILTY PARTNER
The number 5 INSANITY WORKOUT FREE TIP probably should have been #1. Too many people try to jump into this routine by themselves without any support or encouragement. Doing INSANITY is a huge life changer. (It’s not like adding an evening walk around the block to your routine).
What happens when you hit the first roadblock? What do you do when you skip a day? What is the best way to find motivation on the days you don’t feel like working out? Are there options that can be substitutes for what is in the nutrition guide if I have allergies or food sensitivities?
Wouldn’t it be much easier to work with someone that knows the answers to all these questions? I have always had someone to be accountable to. They would pat me on the back or kick me in the butt – depending on what I needed that day. I have always been very thankful for the different ‘coaches’ I have had in my life.
Don’t make the mistake of trying to tackle INSANITY alone! If you are lacking support, encouragement, and an expert to help then I invite you to
CLICK HERE TO CONTACT ME. I am happy to help!
Congratulations on taking a huge step to improve your health and fitness. Your life will be completely changed your life IF you follow these simple INSANITY WORKOUT FREE TIPS.
If you found this article helpful I invite you to share it with the buttons below!
In this thing together – Hank
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Possibly the most under-emphasized aspect of sports nutrition, hydration can make or break an athlete’s performance. While fuel depletion during exercise can impair performance, inadequate water not only impairs exercise capacity, but can create life threatening disturbances in fluid balances and core temperature. With as little as 1% of body weight lost in fluid, athletes can experience thirst, fatigue, and weakness. (1) Thirst drives a person to drink, but it can actually lag behind the body’s need. When too much water is lost from the body and not replaced, dehydration develops. Dehydration refers to an imbalance in fluid dynamics when fluid intake does not replenish water lost. On the flip side, water intoxication occurs with excessive water intake or kidney disorders that can reduce urine output. In healthy individuals, dehydration is more common than water intoxication, but appropriate water balance is crucial to optimal performance and ultimately survival.
- Water and Body Fluids
Water constitutes about 60 percent of an adults weight and it is the medium in which all life processes occur, including:* Carrying nutrients and waste products through the body* Maintaining the structure of large molecules* Acting as a solvent for minerals (i.e., sodium and potassium) and other small molecules* Acting as a lubricant and cushion* Maintaining blood volume* Helping the body regulate temperature. Every cell in the body contains fluid specific for that cell called intracellular fluid, and around it is extracellular fluid. These fluids continually lose and replace their components, but the composition of each compartment remains remarkably constant. Because an imbalance can be devastating, the body continually adjusts water intake and excretion as needed. This type of balance is referred to as homeostasis. The body must excrete a minimum of about 500ml (about 2 cups) of water each day as urine to eliminate waste products that the body makes through metabolism. Above this amount, the body adjusts by excreting excesses to balance intake. In addition to water lost in the urine, the body also loses water from the lungs as vapor and the skin as sweat. The amount of fluid lost depends on the environment (heat and humidity), and physical conditions such as activity. On average, the body loses about 2.5 liter/day. Fluid maintains blood volume, which influences blood pressure. The homeostatic balance of fluids and solutes in the body is carefully regulated by the kidneys with assistance from several hormones including antidiuretic hormone (ADH) and aldosterone. The primary solutes that are involved in maintaining fluid balance are sodium, potassium, proteins, and glucose. Adequate intakes of water and electrolytes maintain hydration levels and regulate fluid shifts between the intra- and extra-cellular compartments. To maintain water balance, intake from liquids, foods, and metabolism must equal losses from the kidneys, skin, lungs, and GI tract.
- The Needs of the Athlete
One of the primary functions of water for all individuals, especially athletes, is thermoregulation. A person can tolerate a drop in body temperature of 10 degrees (c), but an increase of only 5 degrees (c). Heat generated by active muscles can raise core temperature to levels that would incapacitate a person if caused by heat stress alone. (2)The body uses three mechanisms to dissipate heat:* circulation* evaporation* hormonal adjustment. The circulatory system works to deliver warm blood to the body’s shell. This produces the typical flushed face. Sweating begins within several seconds of the start of vigorous exercise and this evaporative cooling controls heat dissipation during exercise. Lastly, because sweat contains water and electrolytes, the body makes hormonal adjustments to help prevent the loss of salts and fluid. When the fluid lost in thermoregulation results in dehydration and a drop in blood volume, the end result produces circulatory failure and core temperature levels can increase to lethal levels.
- Water Replacement
Total water intake at the reference level of 3.7 liters for adult men and 2.7 liters for adult women per day covers the expected needs of healthy, sedentary people in temperate climates. The obvious dietary sources of water are water itself and other beverages, but most foods contain some water as well. Most fruits and vegetables are almost 90% water, and many other foods like meats and cheese are approximately 50% water. The body also makes water during metabolism, when energy-yielding nutrients break down and their carbons, hydrogens, and oxygens combine to make carbon dioxide (CO2) and water (H2O).According to the Dietary Reference Intakes: The Essential Guide to Nutrient Requirements, published by the Institute of Medicine (3), most people get adequate fluids by drinking when they’re thirsty. However, the report does add that prolonged physical activity and heat exposure will increase water losses and therefore may raise daily fluid needs. Very active individuals, who are continually exposed to hot weather, often have daily total water needs of six liters or more. Both heat acclimatization as well as nutrition intervention is indicated for this population. According to the American College of Sports Medicine, general guidelines for fluid replacement are as follows: (5) Consume a nutritionally-balanced diet and drink adequate fluids during the 24-hr period before an event. Drink about 500 ml (about 17 ounces) of fluid about 2 hours before exercise to promote adequate hydration and allow time for excretion of excess ingested water.* During exercise, athletes should start drinking early and at regular intervals in an attempt to consume fluids at a rate sufficient to replace all the water lost through sweating or consume the maximal amount that can be tolerated.* It is recommended that ingested fluids be cooler than ambient temperature [between 15 degrees and 22 degrees C (59 degrees and 72 degrees F])] to enhance palatability and promote fluid replacement.* Addition of proper amounts of carbohydrates and/or electrolytes to a fluid replacement solution is recommended for exercise events of duration greater than 1 h since it does not significantly impair water delivery to the body and may enhance performance. Water loss by sweating peaks at about 3L per hour during intense exercise in heat. However, just about any degree of dehydration can impair performance. Adequate fluid replacement sustains the body’s potential for evaporative cooling. Rehydration protocols are often based on water lost as measured either by urine color, urine specific gravity, or changes in body weight.(4) If collecting urine is not feasible, sweat loss as reflected by weight loss can be used. An athlete’s pre and post workout (or event) weights are taken and whole body sweat rate can be calculated by dividing the sweat loss by the time period of collection. The following equation can be used to determine volume of fluid lost: (5) Sweat loss = (body weight before – body weight after) + amount of fluid intake – toilet loss. Alternatively, taking a simple measure of body weight each morning after emptying the bladder can show a pattern of hydration over time, provided gains or losses of fat and muscle tissue are not also taking place. Fluid balance, electrolyte homeostasis, cardiovascular function, and thermoregulatory control are intimately linked to fluid consumption and each has a major impact on health and performance. Fluid replacement helps maintain hydration and, therefore, promotes the health, safety, and optimal physical performance of individuals participating in regular physical activity. Athletes and their coaches should be aware of fluid replacement needs, and develop strategies and protocols to insure athletes drink enough to keep pace with sweat loss.
Coach Count as of Today 2-7-2013 1000!
How long did it take? Just 631 days!
Coach Count as of Today 1-5-2013 950!
How long did it take? Just 598 days!
Coach Count as of Today 12-10-2012 900!
How long did it take? Just 572 days!
Coach Count as of Today 11-05-2012 850!
How long did it take? Just 537 days!
Coach Count as of Today 10-04-2012 800!
How long did it take? Just 505 days!