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There are not many companies these days that can do $400 million in sales and remain relatively anonymous.
Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.
Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.
Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.
Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.
What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.
It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.
Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.
“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”
Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.
And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.
“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”
While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.
“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”
By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.
You often find the urge to kill the diet routines as the holiday season brings feasting and festivities – Oh the desserts! Hence, health eating is often at par and fitness is a long forgotten thing.
Like Thanksgiving, you forget all about your health before sitting down at the Christmas table. However, you can control many factors to avoid losing the willpower in front of the treats galore.
Saying that, how can you smartly manage eating healthy during the Christmas season, without starving yourself of all the delights?
Here are some simple tips for you to control yourself from going crazy over the Christmas dinner table:
Christmas foods are usually high in calorie count and therefore you need to avoid taking the extra. Junk food is a health and fitness killer. Try to avoid taking junk food items like sweets, frizzy drinks, or other snacks while you are sitting down in front of the TV with your family and friends.
Generally, hydration is never a bad thing and you can take liquids to reduce hunger. If you feel the urge to eat something off hours, try to overcome the feeling by taking some healthy beverage or just plain water. You can also take Shakeology shake to avoid the off-hour hunger pangs.
This is a good idea especially if you are spending hours on Christmas shopping. Just when you are about to go to the food courts, take a Beachbody snack bar (P90X Peak Performance Bars) and munch on it. It will help to keep you light and healthy and prevent you from choosing other unhealthy options.
We tend to eat when delicious food sits in front of us on the table. It is hard to say No! Well, you do not really have to say that unless you can pace your food intake.
Do not take food in huge portions as this may end up in overeating. Take the best food items from the table and put them in smaller portion sizes. Avoid taking the dips, the creamy stuffing’s, and the crackers.
Try to be a role model for your kids. Set as example as an adult by consuming more vegetables in your meals and cutting on the desserts. This will not only help you with eating healthy, but will also send out a positive note for them.
Now that you know smart tips to eat healthy on the Christmas Dinner and Parties, you should also know how you can make your Christmas Dinner Healthy for everyone.
Add plenty of veggies with the Christmas feasts. If you do not want to keep with the traditional Christmas feasts, add healthier side dishes and snacks to keep goodness as well as health together.
Lastly, Make sure you remember that healthy eating is not just for Christmas, it is for life!
As hard as it is to fight your junk food urges, if you have kids, you probably know that getting Junior to make smart food choices is triple the challenge. It’d be excellent if you could just yell, “Hey, you! Eat your spinach!” But you can’t. As is the case when dealing with most aspects of a child’s life, it takes commitment, patience, and some serious cunning to steer them down the right path. If you’ve watched the “Healthy Eats” disc of the ChaLEAN Extreme® program, you know that Chalene and her husband Brett made a commitment to teach their son Brock and daughter Sierra the benefits of a solid diet. Here, in Chalene’s words, is a little insight on how they did it.
1. Portion control
Digging into the entire box of goldfish crackers, or any other kid’s snack, is a bad idea. So it’s a good idea to empty out that box into smaller ziplock bags, for better portion control. Do this the moment the treats are pulled from the grocery store bags! This helps children understand what a healthy portion looks like. Meals and portion sizes have increased nearly 40 percent over the last decade. As parents, we have to teach our children that it’s not deprivation—it’s proper nutrition.
2. Sneak in the whole grains
Use whole-grain pasta and brown rice, but don’t tell your kids. They’ll never know the difference. No one, especially children, likes change when it comes to food. I like to use the “stealth” approach, i.e., fly low under the radar! When I switched my kids from regular pasta to whole-grain, whole wheat pasta, I did it in stages. First, I added just a 1/4 cup of the healthier noodles. Each time I added more, until eventually they were eating the whole-grain stuff and had no idea! They still have no idea! We had spaghetti at a restaurant the other night (the enriched-flour kind), and the kids said the restaurant pasta was “weird . . . kinda slimy!” How fantastic is that? The key is making the changes gradually and not making a big deal about them.
3. Lead by example
If you’re giving your kids apples but you’re eating Snickers, it’s never going to work. Following a healthy diet needs to be part of the commitment of good parenting. Never use the “D” [“Diet”] word in front of children. When you do, and they see you eating healthily, they assume that healthy food is something you’re forced to eat as a punishment. Lead by example. Say, “Mommy is eating this for more energy and to be stronger.” Make negative comments about food without nutritional value. For example, when I do have the occasional “treat,” I will often say, “Wow, that piece of cake gave me a sugar crash and a headache. Now I feel so sluggish!” Use positive comments about healthy food without reference to weight. Try, “I feel so much stronger when I eat fruit for a snack!”
4. Make food fun
Taste is something that changes over time. Our taste buds actually change as we age; this explains why some children will eat broccoli and green beans and others find the smell and taste worse than starvation! Continually introduce healthy food and find unique ways to introduce the food in stages. For example, your children might try a small amount of broccoli mixed in with their mac and cheese. Once you’ve gotten them to accept that as a regular staple, transition to broccoli with a creamy cheese soup. Eventually, your children may acquire a taste for steamed broccoli! Can you imagine the day? But starting right out of the gates with a big plate of steamed broccoli in front of a child who doesn’t eat green things is asking for a battle! Baby steps!
5. Don’t pressure kids to eat
Present the food, but don’t force kids to eat it. Making demands will just polarize your kids, while letting them eat healthy foods on their own terms leads to healthy habits. If your first attempt doesn’t work, don’t take it personally or assume that this is a life-or-death situation. Take a deep breath, let it go, and try it again another day—try serving those healthy foods prepared in new ways. It often takes several times before your child will decide to try something new. Oh, and I don’t know if this works for everyone, but I find that my children will often try new food with their grandparents and at their friends’ houses, foods that they won’t try with me! Ask what new foods they tried and then offer to prepare them, and get excited about their willingness to try new foods.
6. Be careful what you say
Everything a woman says about her body is like writing on the slate of her female child’s self-esteem. I volunteer to teach exercise to children of all ages in the public school system. I have personally heard children as young as 6 say, “I’m fat!” Or, “I have a big belly like my mommy.” Or, “My mommy doesn’t want you to see her because she got fat.” Seriously! Not only do kids hear what you’re saying on the phone to your girlfriend, but they are projecting those negative images on themselves. It’s unhealthy for you and your young children to be thinking anything other than positive thoughts about this amazing body that God gave you! Do your best to serve as a positive role model by speaking lovingly about your body and your journey to health!
Food shouldn’t be a source of angst for your family. Try to get your kids to eat healthier, but be creative, consistent, and calm. The bigger you make the issue of eating healthy foods, the more resistance you may feel. Play it cool. There are many studies proving that you can place salad on the table 10 to 15 times before a child will decide to try it. Remember that “insanity is doing the same thing repeatedly and expecting a different result.” If it didn’t work the first time, try a different approach, a new way to prepare and disguise the food, and, again, remember the importance of doing this in slow, small steps.
8. Get kids involved
Let them help cook meals and learn to read food labels. Teach them what’s too much sugar and what’s an appropriate amount of fat. Teach your children what purpose carbohydrates serve in moderation and what they turn into when we eat them in excess. Pick one item and just find that on your labels. For example, this week my children have been looking at the sodium content on labels. They get a kick out of trying to find the canned soup with the lowest sodium content or shocking each other by reading a label with an off-the-chart level of sodium. Food shouldn’t be a mystery. I meet adults every day who have no idea how much sodium, carbs, or protein they should be consuming, let alone how many calories. Let’s create a more educated generation when it comes to food!
9. Think daily
Young children have shifts when they are hungry. A child will not starve himself or herself. We are so focused on eating huge portions three times a day, but naturally, most children will eat one full meal and graze at other meals. Avoid the bad habit of saying, “One more bite,” or, “Clean your plate.” These phrases teach our children that they are good if they eat more, when what we want to teach our children is to respond to their bodies when they feel full. Young children eat to provide themselves with energy. Eating to soothe sadness, eating to stuff ourselves, or eating because it’s simply that time of the day are all bad habits we pass along to our children.
10. Read up on nutrition
Read books about food. Explain where it comes from. I highly recommend Eat This Not That! for Kids!: Be the Leanest, Fittest Family on the Block! It has giant pictures of common kid foods. It’s fun to make a game out of learning which foods are best! Also, check out CalorieKing.com, which lists the calories for most every food you can imagine, not to mention the nutritional information for nearly every restaurant in America!